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Today we’re talking about email subject lines today. You might be writing emails to your clients or writing email marketing for your clients. Either way, your email is clawing for inbox space.
These days your email is not only competing against other company emails, you’re competing against family and friends.
Tune in to learn:
- What Kate and Belinda wish they did better
- Tips on avoiding the SPAM folder
- 6 super tips on getting your email opened (amongst the noise)
Question for listeners!
We’d love to know what you wish you did a little bit better. Or a lot better. You can let us know on Twitter (@hotcopypodcast) or our Facebook page!
Share the pod love!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Thanks to Veggo85 from Sweden for a fantastic review of the show.
Useful links:
- 17 Tips & Best Practices for Writing Catchy Email Subject Lines (Hubspot)
- 15 Email Statistics That Are Shaping The Future (Convince and Convert)
- 23 Sales Email Subject Lines That Get Prospects to Open, Read, and Respond (Hubspot)
- The BEST email subject lines: 62 formulas to get your emails read (SumoMe)
- How to build the perfect email: Copy (Kate Toon)
- Email marketing: This copywriter’s playbook on getting emails noticed, read and actioned (Copywrite Matters)
- The Ultimate List of Email SPAM Trigger Words (Hubspot)
Today we’re chatting business books - and whether writing one can help boost your copywriting business.
As writers, many of us have a burning designer to be a published author. Some of us even have a secret novel on the go, that we never manage to work on due to client demands.
But can we channel those book writing urges into publishing a business book? And if we do what impact will it have on our business. We’ll chat through the pros, cons, the practicalities and the challenges from a published author - Kate Toon!
In this episode you’ll learn:
- Belinda and Kate’s dream holiday
- Kate's reasons for writing a business book
- What happens after the first draft is written
- How to effectively crowd source reviewers
- How to get your book published
- How to get your book noticed by readers
- What Kate would do differently for her next book
- How long it can take to write and publish a book!
Question for listeners!
We’d love to know where YOU would holiday, given no restrictions on time or money. Let us know on Twitter or our Facebook page! #hotcopy
Share the pod love!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Thanks to DW Copy for your fantastic review of the show!
Useful links:
Today we’re excited to talk to conversion copywriter Joanna Wiebe. You may know of Joanna already. She is the creator of Copy Hackers and the cofounder of Airstory (a new writing tool to check out).
She’s worked with some of the coolest companies - like Buffer, Wistia and Crazy Egg - and been invited to speak on the stages of Mozcon, Inbound and 50 other international conferences.
Kate and Belinda picked her brain about conversion copywriting, A/B testing, calls to action and uncomfortably long copy.
Tune in to learn:
- How Joanna nearly kissed Bono
- How she fell into copywriting
- Whether you can use exactly the same on different mediums
- 3 elements of perfectly written conversion copy
- Call to action mistakes most copywriters make
- Why long copy may actually be better
- How the buying cycle and your landing page copy correlate
- How Joanna writes copy with no client revisions
- And more...
And from you we’d love to know, what is your favourite TV show?
Tell us on Twitter or our Facebook page.
Listen to the podcast below:
Bio:
Who is Joanna Wiebe?
The original conversion copywriter, Joanna is the creator of Copy Hackers and the cofounder of Airstory, the drag-and-drop document that saves professional writers time. She’s worked with some of the coolest companies - like Buffer, Wistia and Crazy Egg - and been invited to speak on the stages of Mozcon, Inbound and 50 other international conferences. Oh, and she’s more than happy to be a crazy cat lady. (She walks her cats. Yup. Walks ‘em.)
Share the pod love!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Oh and high fives all around to Tom Morkes for his review.
Share the meme:
Useful links:
- Copy Hackers
- Joanna on Twitter
- 6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons (Copyblogger)
- 20 Mistakes that Will Undermine Your Call to Action and Cost You Sales (Copyblogger)
Many copywriters – Kate and Belinda – are balancing their business and writing time with personal and family time. But is it possible?
Can you stay sane? Does something have to give?
Tune in to learn:
- Belinda and Kate’s most used phone apps
- Our best tips on managing the juggling act
- The common struggles faced (and how to beat them)
- Our communities experiences on this topic (a gold mine)
- Our one piece of advice to new copywriters
And we’d love to know YOUR most used phone app.
Let us know on Twitter or our Facebook page! #hotcopy
Share the pod love!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Thanks to Amanda Vanelderen for your fantastic testimonial and your mention on Monkey Magic!
We thought you’d love to hear from a regular copywriter, not some high flying superstar with a book and a mastermind course, but rather a working copywriter, who’s going through exactly what you’re going through right now.
Kylie Saunder is a Melbourne based copywriter who, according to her website, provides top quality affordable copy to small and medium businesses.
Kylie has been a student both of Kate's Recipe for SEO Success course and Belinda’s Copywriting Masterclass, she’s also a member of the Clever Copywriting community.
We’re going to be chatting about how she got started, the challenges, where she finds work, how she juggles projects and so much more.
Tune in to learn:
- How Kylie started her copywriting career
- How she tackled the first 6 months
- The three biggest challenges she’s faced so far
- What she thought of Kate and Belinda’s eCourses (eep!)
- How Kylie deals with motivation and isolation
- Tips for newbie copywriter
Question for listeners!
When it comes to copywriting you an early bird, a midday magpie or a night owl? Please let us know in the comments below.
Share the pod love!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Oh and big hugs to Kiwistarfire for her review on iTunes.
Useful links:
- Kylie Saunder website
- The Clever Copywriting School
- The Copywriting MasterClass
- The Recipe for SEO Success
Today we’re talking about Freelancer job sites, which are good, which are bad and which are down right terrible.
If you’re working as a freelancer copywriter, it’s pretty likely you’ve considered exploring the likes of Upwork and Fiverr. They offer the promise of steady work, easy pitching and regular income. But what is the reality?
Freelance copywriters share stories of poor pay, ridiculous client expectations and the impossibility of competing with copywriters in countries where the cost of living is way lower.
So we’re going to share our thoughts and experiences with these platforms.
Tune in to learn:
- What Kate and Belinda hate about copywriting
- The pros and cons of job bid sites
- Positive experiences using freelancer sites
- The pros and cons of job board sites
- The pros and cons of copywriting membership sites
Tell us what you think
Leave your thoughts and ideas on the Hot Copy website. And from you we’d love to know, what is your super power? Tell us on Twitter or our Facebook page.
And subscribe on: iTunes | Android | RSS
Share the pod love!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Oh and big hugs to Read Write Learn Well for her review on iTunes.
Don’t forget to tell us what YOUR super power is! Tell us on Twitter or our Facebook page.
Useful links:
In today’s episode, we’re excited to share our chat with Sean D’Souza. You may know Sean from his business Psychotactics and or his podcast, the Three Month Vacation.
His specialty is understanding how customers think and our interview focused on storytelling. More specifically, how us copywriters can use stories to boost the effectiveness of our copywriting.
Tune in to learn:
- How Sean went from cartoonist to author
- Essential elements of a good story
- How copywriters can integrate storytelling into everyday copywriting projects
- Types of stories to be avoided
- What signature stories are and why you should use them
And from you we’d love to know, what is your morning routine? Tell us on Twitter or our Facebook page.
Tell us what you think
Leave your thoughts and ideas on the Hot Copy website. And tell us if you prefer to write or type!
And subscribe on: iTunes | Android | RSS
Share the pod love!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Oh and big hugs to Caroline for her review on Stitcher.
Links mentioned in this article:
Today we’re talking to Rebekah Lambert, a copywriter and marketer and founder of the Freelance Jungle and Hacking Happiness. Rebekah is a known her honest approach to freelance life, the highs and the lows.
She helps members of her community cope with the challenges that come with being a freelancer - and today she’s going to pass on some tips and ideas to you lucky listeners.
Tune in to learn:
- The main challenges freelancers face
- What character traits are useful to have as a freelancer
- How to deal with the feast and the famine
- How to keep momentum going in quieter periods.
- Tips on becoming a happier freelancer?
- Advice on dealing with freelancer isolation
Tell us what you think
Leave your thoughts and ideas on the Hot Copy website. And from you we’d love to know, what is your super power? Tell us on Twitter or our Facebook page.
And subscribe on: iTunes | Android | RSS
Share the pod love!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Oh and thank you Anna for your lovely review.
Links mentioned in this article:
Today we’re talking about resolutions. The New Year’s Eve hangover has well and truly passed, the Christmas decorations are back in storage and now you have a clear view of 2017. Or do you?
In this episode, we’ll share our own resolutions and give you some tips on setting resolutions that will make 2017 your best year.
Tune in to learn:
- Our tips for setting resolutions you actually stick to
- Our one word themes for the year ahead
- Kate’s business and personal resolutions for 2017
- Belinda’s business and personal resolutions for 2017
Tell us what you think
Leave your thoughts and ideas on the Hot Copy website. And tell us if you prefer to write or type!
And subscribe on: iTunes | Android | RSS
Share the pod love!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Oh and big hugs to Jenny De Lacey from Writing Works for her fantastic testimonial.
Links mentioned in this article:
Today we’re talking to Cathy Topping, a website and graphic designer now helping entrepreneurs and small business owners to build and market their own websites.
In this pod, you’ll learn essential elements of your visual branding, design mistakes you could be making, how to work with designers to maximise your copy and more.
If you grapple with design or you’re a closet designer, this chat is definitely for you!
Tune in to learn:
- Cathy’s opinion on which comes first: design or copy
- Whether you should be creating your own social media graphics
- The single biggest mistake freelancers make when creating their own graphics
- Essential elements of your visual branding
- One action and one tip you should take with your design and branding
- Cathy’s free course on building a WordPress website
Tell us what you think
Leave your thoughts and ideas on the Hot Copy website.
And subscribe on: iTunes | Android | RSS
Share the pod love!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Oh and a big shout out to Jays Carer for the lovely testimonial we read out on today's show!
Links mentioned in this article:
- Cathy’s design business: Two10 Solutions
- Cathy on Facebook
- Cathy on Twitter
- Cathy on Google+
- YourWebToolkit.com
- Build your WP website in a day (Free course)
In this week’s pod we’re talking about our favourite podcasts and how they help us become better writers, better business people and better humans.
We think you’re going to love this episode because it’s packed full of some of iTunes best. We’re sharing our faves podcasts, what we learn from them and how we use them to grow and improve our businesses.
Tune in to learn:
- Our favourite business shows
- Our favourite story telling shows
- Why we love podcasts
- When we think is the best time to listen
- How to use podcast listening as a way to improve your business.
Tell us what you think
Leave your thoughts and ideas on the Hot Copy website.
And subscribe on: iTunes | Android | RSS
Share the pod love!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
We read out a review at the end of each show and today, we’re giving a shout out to Matt Fenwick from truenorthwriting.com.au.
Links mentioned in this article:
Every now and then we host a very special Hot Copy episode and invite our listeners to send us their questions. This is one of those episodes!
Sit back, relax and listen to our best answers to some questions you might even have wondered about.
Thanks to Kylie Saunder, Johanna Kohler (Compelling Copy), Sarah Winterbine, Lisa Cropman (The Word Nest), Kelly O'Donnell, Angela Denly and Jenny De Lacy (Writing Works) for their questions!
Tune in to learn:
- How to deal with requests to “polish” copy that has already been written
- How to get a copywriting brief out of a tight lipped client
- What we really think of online headline writing tools
- How to plan for multiple, concurrent projects
- And whether it’s better to outsource your own copywriting
Tell us what you think
Leave your thoughts and ideas on the Hot Copy website.
And subscribe on: iTunes | Android | RSS
Share the pod love!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
We read out a review at the end of each show and today, we’re giving a shout out to Newbie Writer!
Links mentioned in this article:
In this week’s episode we’re talking about subcontracting. This is when a copywriter or agency uses someone else to write the copy. Generally they pass out the work and pay the writer a percentage of the overall fee.
It’s something I get asked about a lot, as often, as your copywriting business grows, it can seem like a great way to earn more money without actually writing copy.
But subcontracting can be problematic, and today Belinda and I are going to share our experiences and tips with you.
Tune in to learn:
- The pros and cons of using subcontracting copywriters in your business
- Belinda and Kate’s own experiences of using subcontractors
- The pros and cons of being a subcontractor
- Answers to the big subcontracting questions including:
- Whether you can get a testimonial for work you did as a subcontractor?
- Where you can use subcontracting work in your portfolio
- The average margin charged on top of your rate
- How much time you need to spend editing work from your subcontractors
- Whether you have to disclose that you’re using a subcontractor
[Tweet "Hot Copy #36: #Copywriting subcontracting - A ‘how to’ guide #hotcopy"]
Tell us what you think
Leave your thoughts and ideas on the Hot Copy website.
And subscribe on: iTunes | Android | RSS
Share the pod love!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or a comment over on iTunes or Stitcher. Thanks!
We read out a review at the end of each show, and today we’re giving a shout out to larrye5012 for the great review.
Links mentioned in this article:
This week we're stepping back in time to revisit one of our all time favourite pods - and by the look of the stats one of your faves too.
It's all very good and well to understand how to use modal verbs and where to place your colons, but seriously the hard fact is that no copywriting business will survey with our CLIENTS!!
Sadly too many copywriting businesses fail in their first year because they simply can’t find enough clients.
Friends and family are a great place to start, but where on earth do you track down awesome potential clients with money to spend?
So we thought it was a good idea to circle back around and revisit this pod and remind of our tips on how to grab more clients.
Tune in to learn:
- Our key ways to find clients
- Whether freelancing websites are worth the effort
- Our number one new client tip
Share the pod love!
If you like what you're hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Oh and big hugs to Robert Gerrish for his lovely testimonial.
Show notes
We’re at the second half of our two-part episode on marketing your copywriting business. Marketing gets the message out that are in business so it really is essential but what should you spend your time on?
Tune in to part two to learn about:
- Running your own events
- Content marketing to develop yourself as an authority
- Our best tips to succeed at your content marketing
- Email marketing – what you need to know
Don’t forget that in part 1 we also covered:
- The importance of branding and how to make yours work hard
- Social media marketing
- Networking (on and offline)
Tell us what you think
Leave your thoughts and ideas on the Hot Copy website.
And subscribe on: iTunes | Android | RSS
Share the pod love!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
We read out a review at the end of each show and today, we’re giving a shout out to Raegen Perkins for an excellent review left on Stitcher!
Links mentioned in this article:
- Podcast 28: New copywriter’s guide to blogging
- Blog or email newsletter—Which is better for business?
- How to spring-clean your blog
- 3 tragic email mistakes that are costing you business
- Email unsubscribes: My top nine tactics
- Email marketing: This copywriter’s playbook on getting emails noticed, read and actioned
- How to build the perfect email: Deployment
- How to build the perfect email: Code
- How to build the perfect email: Design
- How to build the perfect email: Copy
- How to build the perfect email: Copy 2
- How to build the perfect email: Strategy
- Email marketing case study: Lessons of seduction
If you don’t market yourself as a copywriter, you won’t get many clients and without clients, you aren’t in business! So we’re tackling the essential ways to market your copywriting business to make sure you stay in business.
This is a big topic so we’ve broken it into two episodes. Our very first two parter!
Tune in to part one to learn about:
- Our favourite parts of marketing ourselves and our writing
- The importance of branding and how to make yours work hard
- Our best branding tips
- Social media marketing
- Our experiences and best tips
- Networking (on and offline)
- Our favourite networking events and our tips to rock it!
In part two of this episode we’ll cover:
- Running events as an authority
- Content marketing to develop yourself as an authority
- Email marketing
So there’s more good stuff coming!
Leave your thoughts
Leave your thoughts and ideas on the Hot Copy website.
And subscribe on: iTunes | Android | RSS
Share the pod love!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
We read out a review at the end of each show and today, we’re giving a shout out to Raegen Perkins for an excellent review left on Stitcher!
Useful Links:
- The shocking truth about my branding
- Corporate headshots: Does your image matter?
- Social Media Marketing Made Easy
- How to create all your social media graphics in less than 2 hours per month
- Nail your social media in just 5 minutes a day. Seriously.
- Get offline. Go and network in real life!
This week we're revisiting one of our most popular pods: the one about copywriting fees and how much to charge.
Why is this topic so popular? Until you have a few copywriting projects under your belt it can feel like you're just making up numbers in your quotes. Not many copywriters share their rates so it's hard to see what the industry standard is.
Not us though. In this podcast we explain how we charge for copywriting, how we put together quotes, essentials tips on collecting deposits and why we’re not big fans of charging by the word.
Tune in to learn:
- How to work out your hourly rate
- Different ways to charge for your copywriting work
- How to use retainer agreements
- Our copywriting quoting formula
- Why getting a deposit is so important
- How to chase up later payers
Tell us what you think
Leave your thoughts and ideas on the Hot Copy website.
And subscribe on: iTunes | Android | RSS
Share the pod love!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher.
Just like Darren Rowse did - thanks Darren!
Useful links
So let’s first explain that sales copy is the text you use to persuade your readers to take a specific action. The copy can be used in sales emails, on web pages or is brochures and letters.
But while we know it’s effective but many copywriters aren’t so keen on writing it. In this episode we’ll be chatting with Jesse Forrest all about how to write Sales copy that drives conversion without being overblown and cheese ball.
Tune to learn:
- What is sales copy?
- How direct response copy differs from brand awareness copy
- The psychology behind sales copy
- How not to sound like a snake oil salesman
- Jesse's favourite sales copy formulas
- Why long sales copy works
- How to use proof and repetition
- How to write effective Calls To Action
- What to do when the client wants to pay based on conversion rate.
- And more. So much more!
Tell us what you think
Leave your thoughts and ideas on the Hot Copy website.
And subscribe on: iTunes | Android | RSS
Share the pod love!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
We read out a review at the end of each show and today, we’re giving a shout out to Emily McIntyre for her FAB review. Thanks xxx
Links mentioned in this article:
In this episode, Kate and Belinda share 16 types of copywriting clients almost every copywriter will get to work with. Some are awesome and some… are not. We share our tips on spotting them and how to work with them (so the your copywriting project is smooth sailing).
Tune to learn:
- Our favourites types of clients
- How to deal with scope creep and requests for free work
- How to guide clients who can’t tell you what to change
- The best way to organise disorganised clients
Tell us what you think
Leave your thoughts and ideas on the Hot Copy website.
And subscribe on: iTunes | Android | RSS
Share the pod love!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
We read out a review at the end of each show and today, we’re giving a shout out to Jan for her FAB review. Thanks Jan!
Links mentioned in this article:
Getting your financials right from the start is vital to running a successful copywriting business. But there’s so much to get your head around, GST, Medicare levies, depreciation and what the heck you can claim.
In this episode we talk with Kate’s accountant Karen Goad and ask here all those finance and accountant questions you’ve been dying to ask. Karen is a small business owner and principal of Goad Accountants and Simply Business Bookkeeping. She specialises in helping business owners get to know their business better through up-to-date financial information for better decision making, accurate GST, CGT and income tax advice and education.Karen has over 18 years working in public practice with small business ranging from start-ups and sole traders to businesses with over $20million turnover.
In short, she seriously knows her stuff.
P.S. Here at Hot Copy we highly recommend hiring a professional accountant to manage your accounts and do your end of your tax.
Tune in to learn:
- When you need to start paying GST
- Ins and outs of superannuation
- What's the best way to set up your copywriting business, sole trader, Family Trust or PTY Ltd
- Which tax incentives apply to copywriting start ups
- What are depreciable assets
- What deductions you can claim for
- How to set profitablity targets
Tell us what you think
Leave your thoughts and ideas on the Hot Copy website.
And subscribe on: iTunes | Android | RSS
Share the pod love!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
And thanks to Jennifer Morton for your review of the show. We appreciate it!
Links mentioned in this article:
More from Karen:
How to format your copy for maximum impact
Today we’re talking about formatting. Some listeners may wonder about this. Talking about formatting. Not even writing. Just formatting.
But how you present your copy to clients will have a huge influence on how well they receive it. And clever formatting can make your copywriting a lot more readable to the end audience as well.
In this episode, Kate and Belinda share their thoughts and some pro-formatting tips for more readable copywriting.
Tune to learn:
- Why formatting is so damned important
- Fonts, sizes and spacing: our recommendations
- Clever formatting tricks to give your words more impact
- Good and bad list writing
- The biggest formatting mistakes new copywriting make
Tell us what you think
Leave your thoughts and ideas on the Hot Copy website.
And subscribe on: iTunes | Android | RSS
Share the pod love!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
And thanks to Christina Tolstrup for your review of the show. We appreciate it!
Links mentioned in this article:
We've chatted in previous podcasts about how it's impossible to make all clients love you, and how occasionally it's better all around if you just let them go.
In this podcast we'll be giving you tips and tricks on how to spot, handle and, if necessary, fire a difficult client.
Tune in to learn:
- How to spot bad clients
- Tips and tricks to get difficult clients back on track
- How to decide if firing a client is the right move
- How to do the dirty deed of firing a client
- Dealing with the aftermath of client firing
Tell us what you think
Leave your thoughts and ideas on the Hot Copy website.
And subscribe on: iTunes | Android | RSS
Share the pod love!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
And thanks to the members of the Clever Copywriting Community Lizzy Pepper and Mary Cameron, as well as Angela Denly for your input and reviews of the show. We appreciate it!
Links mentioned in this article:
- Crappy clients: How to spot, avoid, manage and fire them - Kate Toon Copywriter
- The Zen Guide to Shitty Clients - Kate Toon Copywriter
- Copywriting: Good client, Bad client - Kate Toon Copywriter
- The magic phrase that lets you say no to copywriting clients (without burning your reputation forever) - Copywrite Matters
- Copywriting templates email pack - The Clever Copywriting School
Once you’ve got a few copywriting projects under your belt, you learn that some clients will respond very quickly and others will take a short ice age to reply. But how long is too long? When do you know your client is MISSING IN ACTION and what should you do?
Tune in to learn:
- Why clients legitimately go missing
- How long should you wait?
- How too long is too long?
- How you can avoid having clients go missing
- How to follow up with clients after the quote, proposal, first draft and last draft
- What to do if the worst happens.
Tell us what you think
Leave your thoughts and ideas on the Hot Copy website.
And subscribe on: iTunes | Android | RSS
Share the pod love!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
And thanks to Mac Prichard for his review of the show. We appreciate it!
Links mentioned in this article:
- End of project sign off document - The Clever Copywriting School
- Copywriting templates email pack - The Clever Copywriting School
- The Zen Guide to Shitty Clients - Kate Toon
- Optimum Recoveries - an Australian debt collection agency
Blogging certainly isn’t new but it is a source of anxiety for many new copywriters, especially when it feels like it’s all been done before.
In this episode, Kate and Belinda break down the walls of blogging, sharing their views on the importance of blogging and how to get your blog working hard for your business.
Tune to learn:
- If you actually need to blog
- How to write authority
- If copywriting is all you can and should write about
- Why Kate says vagina multiple times
- How often you should blog
- How long your blogs need to be
- Tips on writing about well covered topics
- Where to get blog ideas
- Guest posting, on your blog and others
- How to get your blogs noticed
And thanks to Melissa East for her 5 star review of the show. We appreciate it!
Tell us what you think
Leave your thoughts and ideas on the Hot Copy website.
And subscribe on: iTunes | Android | RSS
Share the pod love!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
And a big shout out to Melissa East for her 5 star review of the show. We appreciate it!
Resources mentioned in the show:
- Kate’s Tip: Using Text to Voice
- BuzzSumo
- Copyscape: plagiarism checker
- Copywrite Matters guest blog guidelines
Do you ever wish you could step back in time and talk to your younger self? In this episode Belinda and Kate chat about some of the copywriting lessons they’ve learned along the way and what we wished we’d know when we started out. Perhaps you can benefit from their hindsight!
Tune in to learn:
- What Belinda wanted to be when she grew up
- Why you should make your competitors your buddies
- Why being successful and working yourself into the ground are NOT the same thing
- Why referring work to other copywriters is a great idea
- How some clients won’t be that into you and that’s okay
- Why your first draft will be rubbish and that’s okay
- Why it’s better to do one thing well than to try to do too much
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