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Hot Copy

The Hot Copy podcast is a collaboration between seasoned copywriters Belinda Weaver and Kate Toon. Tune in for copywriting tips, shortcuts, writing resources, interviews and laughs. All focused on helping you become a better copywriter.
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Now displaying: November, 2016
Nov 16, 2016

Every now and then we host a very special Hot Copy episode and invite our listeners to send us their questions. This is one of those episodes!

Sit back, relax and listen to our best answers to some questions you might even have wondered about.

Thanks to Kylie Saunder, Johanna Kohler (Compelling Copy), Sarah Winterbine, Lisa Cropman (The Word Nest), Kelly O'Donnell, Angela Denly and Jenny De Lacy (Writing Works) for their questions!

Tune in to learn:

  • How to deal with requests to “polish” copy that has already been written
  • How to get a copywriting brief out of a tight lipped client
  • What we really think of online headline writing tools
  • How to plan for multiple, concurrent projects
  • And whether it’s better to outsource your own copywriting

Tell us what you think 

Leave your thoughts and ideas on the Hot Copy website.

And subscribe oniTunes | Android | RSS

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
We read out a review at the end of each show and today, we’re giving a shout out to Newbie Writer!

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Nov 3, 2016

In this week’s episode we’re talking about subcontracting. This is when a copywriter or agency uses someone else to write the copy. Generally they pass out the work and pay the writer a percentage of the overall fee.

It’s something I get asked about a lot, as often, as your copywriting business grows, it can seem like a great way to earn more money without actually writing copy.

But subcontracting can be problematic, and today Belinda and I are going to share our experiences and tips with you.

Tune in to learn:

  • The pros and cons of using subcontracting copywriters in your business
  • Belinda and Kate’s own experiences of using subcontractors
  • The pros and cons of being a subcontractor
  • Answers to the big subcontracting questions including:
    • Whether you can get a testimonial for work you did as a subcontractor?
    • Where you can use subcontracting work in your portfolio
    • The average margin charged on top of your rate
    • How much time you need to spend editing work from your subcontractors
    • Whether you have to disclose that you’re using a subcontractor

[Tweet "Hot Copy #36: #Copywriting subcontracting - A ‘how to’ guide #hotcopy"]

Tell us what you think 

Leave your thoughts and ideas on the Hot Copy website.

And subscribe oniTunes | Android | RSS

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or a comment over on iTunes or Stitcher. Thanks!

We read out a review at the end of each show, and today we’re giving a shout out to larrye5012 for the great review.

 

Links mentioned in this article:

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