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Hot Copy

The Hot Copy podcast is a collaboration between seasoned copywriters Belinda Weaver and Kate Toon. Tune in for copywriting tips, shortcuts, writing resources, interviews and laughs. All focused on helping you become a better copywriter.
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Now displaying: September, 2018
Sep 27, 2018

If you’re a copywriter, you’ve probably heard of the term Copy deck before, but you might not be 100% sure what it is.

In this episode, we answer ALL your copy deck questions and explain how this one document could transform your copywriting business.

Tune in to learn:

  • What is a copy deck
  • Why you should use a copy deck
  • What Kate and Belinda include in their copy decks
  • How should you create your copy deck
  • Should you include layout and design ideas
  • How to take the client through your copy deck
  • How many versions you should expect to write
  • When does the copy deck officially belong to the client?

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Oh and big hugs to Sarah Content for the lovely testimonial.

Useful links:

 

Sep 13, 2018

Now we’re all copywriters here, right?

So we should be able to write, right?

But the truth is, even after years of slaving at the typewriter, we all could still learn a thing or two.

If you’re feeling lost with your writing...
Or your ransom notes are going unanswered...
Or people are ignoring your emails... 

In this episode, you’re going to get some tips on how to write better. How to write real words for real people.

Let’s get stuck in.

Tune in to learn:

  • How to get to know your audience
  • Understand the purpose of what you’re writing
  • Stop using big words to try and look smart
  • How to stop hating on jargon
  • Why should you stop hesitating
  • How to think about where your words are read
  • Why you shouldn’t overthink punctuation
  • How to manage your time so editing and proofing are part of your process
  • Why it’s important to be part of the world
  • Why you should just write some crap

Question for you:

What’s your number one write better tip?

Share your story on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to middleagedmamainoz from Australia for a fantastic review of the show.

About Amanda

Amanda Van Elderen is a copywriter and author of Write Better: How To Cut The Crap And Say What You Mean. She bellyflopped into freelancing in 2016 when she chucked in a cushy job and founded WorkWords. She now writes for some of Australia’s biggest brands (and loads of the smallest). She’s on a mission to help everyday people write better, and to help big brands cut the crap and say what they mean.

Find Amanda

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