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Do you want to know a secret?
Kate never actually wanted to be a copywriter. Her dream was to be a magazine writer. In fact, she was voted “Girl Most Likely To Write For Smash Hits” when she was at school.
But there's more. She was also a feature editor for her uni newspaper interviewing Blur and Bob Monkhouse.
She interned at several sexy music mags in London.
And she was accepted onto a prestigious magazine journalism course. Whaaaat?
But she couldn’t afford it. So she didn’t go.
So she spent the next 10 years wandering in the wilderness of digital production... until she found copywriting.
But Kate still yearns to be a REAL Writer.
(And we're all nodding here, right?)
Today we’re talking about writing for magazines and more specifically how to pitch them and we have a very special guest to give us the lowdown.
Tune in to learn:
- Where to start with magazine writing
- A peek behind-the-scenes with Rachel
- Emailing the perfect pitch
- Whether you should write an article or pitch the idea first
- The first point of contact when pitching articles
- How to hear back from potential writing jobs
- Pay rates in the world of magazine-writing
- Kill fees - what they are and how to obtain them
- Handling rejection as a writer.
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If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify, or Stitcher. Thanks!
Oh and please leave us a review and we'll read it out on the show!
About Rachel
Rachel Smith is a freelance journalist and copywriter with over 20 years' experience (most of that in isolation by choice, ha). She writes for magazines, websites, and corporate clients and has been published in the Sydney Morning Herald, Good Health, Woman’s Day, CHOICE, Foxtel Mag, TV Week, Inside Out, and many others. Rachel is also the founder of Rachel's List, a jobs board and community for writers – and she co-hosts The Content Byte podcast with fellow journo Lynne Testoni.
Connect with Rachel
As copywriters, we get to hide behind our keyboards – writing the words that put our clients in the spotlight.
And for many of us, it’s just where we want to be.
But are we doing ourselves a disservice?
Today we’re going to be talking to Mike Kim about building a personal brand and what it can mean for us as copywriters and business owners.
His own podcast Brand You is where he talks about all those things and more..
But today, he’s all ours.
Tune in to learn:
- The surprising start to Mike’s career
- Whether having a personal brand means we have to be a celebrity
- The elements of a strong personal brand
- How to start building your personal brand
- How a personal brand will compete or complement your business brand
- How a copywriter can develop a personal brand that genuinely stands out in an internet of copywriters
- How to communicate core brand values through content
- Mistakes most people make when it comes to their own brand
- What we need to get over in order to have a strong personal brand
Share the pod love
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify, or Stitcher. Thanks!
Oh and huge props Lizzie Macaulay for this review on Facebook.
“As a mum of 2 youngsters (1&3), I am usually saddled with Wiggles-filled car journeys at every turn. Discovering the Hot Copy podcast has been a game-changer in more ways than I can count. Goodbye Wiggles, hello smart, witty, professional advice that has really shaped how I approach setting up my own service in regional Queensland. We have worked through nearly the entire catalogue in the last month or so, and it is my suspicion Kate and Belinda’s tips are shaping two mini writers as well! 😉
Thank you both for all you do, and keep up the fantastic work!” – Lizzie Macaulay
About Mike
Mike Kim is a speaker and marketing strategist who specializes in brand strategy and copywriting.
He’s been hired by some of today’s most influential thought leader brands including John Maxwell, Donald Miller, Suzanne Evans, and Catalyst.
For years he was the Chief Marketing Officer of a successful multi-million dollar company near New York City.
Nowadays you’ll find him speaking at conferences, looking for the next great place to scuba dive, and sipping a glass of Macallan 15 — all while teaching everything he knows about branding, entrepreneurship, and life through his hit podcast, Brand You.