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It’s nearly Christmas and that statement either makes you CHEER or BOO.
Christmas is a time when our clients usually shut up shop. We can start getting anxious as we don’t have work lined up… We can enjoy some much needed time off ourselves… Or we can use the time to work on our business.
In this special Christmas episode of the Hot Copy, we’re digging into how we survive Christmas AND answering some questions from you.
Tune in to learn:
- What Kate and Belinda are doing for Christmas
- How to beat the client famine of Christmas time
- Some super tips to jump-start your January!
- How to handle requests for social media copy
- Why social posts and email campaigns need the same level of skill
- Should you be creating social graphics for clients?
- How to make social posting a profitable service
- The secret to writing copy that sounds like a client
- How to work with a client who won’t give you a good brief
- Exactly how many revisions you should work through before sacking a client
- The delicate balance between offering value-adds like keyword research and creating a profitable business
- How to spot needy clients.
Question for you
What are you up to this Christmas? Work, rest or play?
Share your story on Twitter (@hotcopypodcast) or our Facebook page!
Share the pod love!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to Claire Gamble | Unhooked Comms from UK for a fantastic review of the show.
Did you know that our brain responds differently to different messages? If you don’t want to write copy that puts readers on high alert, conversational copywriting is for you.
In this episode, Belinda talks to Nick Usborne (copywriter with 40 years experience) about the shifts in copywriting and why conversational copywriting is actually right for everyone.
Tune in to learn:
- What conversational copywriting is
- The super easy way to know if you've written it or missed the mark
- How our brain responds to different sales messages
- Uncovering the language of our readers
- How to persuade clients that it's the right tone for their brand
Share the pod love!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Oh and big hugs to Greg from Portland for a 5-star review.
About Nick
Who is Nick Usborne?
Nick Usborne is an expert in copywriting and web writing. He has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others. He attributes his success to “conversational copywriting,”.
Seth Godin says, “In a world of instant pundits and stuffed shirts, Nick Usborne stands out as an astute, insightful and original mind. He’s able to find substance when others see just fluff, and can cut right to the core of the issue.”
Connect with Nick
Useful Links: