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Hot Copy

The Hot Copy podcast is a collaboration between seasoned copywriters Belinda Weaver and Kate Toon. Tune in for copywriting tips, shortcuts, writing resources, interviews and laughs. All focused on helping you become a better copywriter.
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Now displaying: May, 2018
May 30, 2018

Our last episode focused on beating the blank page and getting your first draft ready.

You’ve hit send… but now what?

How do you manage the revisions process (especially when it seems to derail everything) and get the client through to approval?

If you weren’t nervous enough staring at a blank page, this stage of a copywriting project can have you questioning your career choices.

But we’re here to help. So stay tuned for some serious process bombs.

Tune in to learn:

  • How to reduce the number of revisions you get
  • How we handle vague revisions (extracting meaningful feedback from clients)
  • How we handle late revisions (keeping clients on time so you can move on)
  • What to do when the client HATES your copy
  • How to write copy for strong personalities
  • Time-saving tips to get official approval

Question for the listeners:

Have you had to manage difficult revisions? How did it change your process?

Share your story on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or StitcherThanks!

Thanks to Di @ Whistle Communications for a fantastic review of the show. We appreciate it!

Useful Links:

May 17, 2018

Does the blank page ever mock you? That blinking cursor, flashing at your lack of ability to start this copywriting project… to write a killer headline or craft a first sentence that wows each and every reader…?

You’re not alone.

Once you land a job, starting the actual writing can feel like the biggest hurdle you’ll face but we’ve got your back. We’re starting a series about our complete writing process, from a blank page to the final draft.

This episode is all about getting to the first draft.

Tune in to learn:

  • How Belinda and Kate start every single project
  • The easiest way to beat the blank page
  • How to make sure you have the right tone of voice
  • Where brainstorming and research fit in
  • Whether you can edit as you write

 

Question for the listeners:

How do YOU start each copywriting project? Do you have a system or do you just let it flow?

Share your story on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or StitcherThanks!

Thanks to Lucy - Baby Berry Collective for a fantastic review of the show.

Useful Links:

May 3, 2018

As copywriters with our very own podcast, we’re often asked questions. 

Questions about copywriting. Questions about being a copywriter. Questions about managing our businesses and our family life. Questions about our dogs.

So, every now and then we like to pull some out and answer them. 

That’s what today is all about. We’re answering YOUR questions in a special Hot Copy Q&A.

Thanks to Sheree ChambersMaurizio F. Corte, Angela Rodgers, Di Clements, Lyndall Talbot, Liz Green.

Tune in to learn:

  • The questions web developers need to ask on behalf of copywriters on the same project
  • Whether bad writing is essential for good SEO
  • How much of our writing is a process (as opposed to instinct)
  • Getting over the fear of asking for money
  • A super quick rundown of our pre-writing process of research / info gathering
  • How to showcase your work when you’ve worked as a subcontractor
  • Our challenges and lessons!

Question for the listeners:

Did you have any AHA moments from this pod? Let us know! We do love a good AHA.

Share your story on Twitter (@hotcopypodcast) or our Facebook page!

 

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or StitcherThanks!

Thanks to Emma Rose Bell for a fantastic review of the show.

Useful Links:

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