Attracting clients is just half of the copywriting battle. How do you turn a copywriting enquiry into a copywriting client? In this podcast, Belinda and I will talk about different ways of ‘on boarding’ potential clients, how to get them to complete a brief, sign off your proposal and actually start work.

Want to know more?

Tune in to learn:

• How to deal with client enquries by phone and email
• When is the best time to send the client brief
• What you should include in your proposal
• Deposits, how much to charge and when
• Which project management and accounting software we use

In this episode we’re going to be talking about a particularly important aspect of your copywriting – the tone of voice. Did you know the tone of voice will influence how effective your copywriting is? Well it does. And now you know!

Want to know more?

Tune in to learn:

• What tone of voice is and what it isn’t – the critical elements you have to consider
• How to develop your own unique tone of voice
• Our favourite examples of a unique tone of voice
• Top tips on nailing different tones in your copywriting

We’re very excited to welcome Glenn Murray to the Hot Copy podcast. Glenn is a hugely respected copywriter in Australia (and around the world) and we ask him to share his secrets of being a successful copywriter.

Tune in to learn:

• How Glenn got started as a copywriter
• Glenn’s possibly controversial thoughts on leading copywriters
• Excellent books Glenn has never finished (but recommends we read)
• His big business mistake that you can learn from
• The surprising emotions Glenn experiences when he begins copywriting projects
• Expert homepage copywriting tips
• Glenn’s writing fetish and perversions
• Glenn’s excellent tip for new copywriters – Not to miss.

Hang out until the end to hear the outtake!

As we’re going to be in your ear quite regularly, you probably want to know who we are, right? In this inaugural episode of the Hot Copy podcast, copywriters Kate and Belinda interview each other so you can get to know your hosts a little better.

Tune in to discover how long they have been in the business of copywriting, Kate’s first copywriting project, Belinda’s surprising career before copywriting and the writer’s fetish they will admit on air.

Okay, so you’ve decided to be come a copywriter, awesome!! But learning how to write copy is just the first step. Many copywriters fail in their first year because they simply can’t find enough clients. Friends and family are a great place to start, but where on earth do you track down awesome potential copywriting clients with money to spend?

In this week’s podcast Belinda Weaver and Kate Toon will be giving you their insiders tips on how to find copywriting clients.

Tune in to learn:

• Our key ways to find copywriitng clients
• Whether freelancing websites are worth the effort
• Our number one new client tip

In the episode of the Hot Copy podcast, Belinda and Kate discuss copywriting swipe files. Belinda uses them quite a lot but Kate doesn’t use them at all. Dun dun duuuuuuun. Will drama ensue?!

Tune in to learn:

• What a copywriting swipe file actually is
• How to use a swipe files
• How agency copywriters get inspired