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It’s been a long time coming but we’re finally tackling the topic of proofreading. This is right up the alley of many copywriters and editors, who offer proofreading as a value-adding service to their clients.
Neither of us does this ... in fact, we don’t even do our own proofreading. Are you shocked? You needn’t be.
Proofreading is a specific skill and part of running a business is knowing what you can do and what you should outsource.
Today, we’re going to sharing the BEST proofreading tips crowdsourced from the proofreaders and editors who listen to the pod.
Welcome to perfect proofreading for error-free copy.
Tune in to learn:
- How to physically proofread read
- What to check when you’re proofreading
- Which tools will help you hand over error-free copy
Thanks to Rachy Zanini, Shannon Morrison, Emma McMillan, Kate Merryweather, Virginia Muzik, Sarah Mitchell , Ashley Turner, Gary Cooper, Emma McMillan, Tom Scanlan, Bill Harper, John Espirian, Kate Merryweather, Alan Taylor, Camilla Ruth, Tan Allaway, Rachel Kurzyp, Jody Carey, Dominic McInerney, Simone Beeve, Leslie Nienaber, Zoe Heard, Sarah Noel Block, MS, Laura Riley, Justine McClymont, Liz Green, Di Challenor, Hannah McCreery, Maple Marketing Ltd, Bec Christensen, Leeyong Soo, Philip Smith, Kristy De Camps, Ashley Turner, Louise Banbury, Kathie Kinde Clark for sharing their tips!
HOT COPY SPONSOR
Scribendi was founded in 1997 by Chandra Clarke and Terry Johnson to connect ideas and people worldwide through professional language services. In 2017, the transition to a new leadership team, Patricia Riopel and Enrico Magnani, marked an important milestone in the company's history. Our name is drawn from cacoethes scribendi, which means "the insatiable urge to write." We support our clients by helping them craft this urge into writing that is both clear and professional. Over the last two decades, Scribendi has become a world leader in the online editing and proofreading industry. We have edited more than 1.3 billion words and processed more than 400,000 orders.
SPECIAL OFFER: Use the code HOTCOPYEDIT at checkout to get 5% discount until December 31, 2018.
Book your next proofreading job at Scribendi
Question for the listeners:
Do you proofread your own copy? How do you deal with errors picked up by clients?
Share your story on Twitter (@hotcopypodcast) or our Facebook page!
HOT COPY SPONSOR
The Society for Editors and Proofreaders (SfEP) is a professional organisation based in the UK for editors and proofreaders – the people who strive to make text accurate and readable. It provides training and support to its members, and its directory is a valuable resource for those looking for a professional editor or proofreader.
SPECIAL OFFER: Waive the £35 joining fee by using the code: HCP2018 at checkout. Valid until the end of September 30, 2018.
Become a member at SFEP
Share the pod love!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Thanks to Rashida Tayabali for a five star review of the show. We appreciate it!
Useful links:
- To proof or not to proof
- Why use a proofreader or an editor?
- A 4-stage proofreading strategy to error-proof your copywriting
- How to catch those typos: The how and why of perfect proofreading
- Pointing out typos: Your duty? Or not your job?
- Top 10 proofreading tips
- Scribendi
- The Society for Editors and Proofreaders
We all know as working copywriters that while we put our love, our heart, our soul, our everything into our clients' marketing, we sometimes neglect our own.
So today we’re focusing in on exactly what you need to do as a copywriter to build your business. To boost it, to make people more aware of who you are, to build your authority, to build trust.
Tune in to learn:
- How to better understand your customer
- Why you should find services for your clients rather than clients for your services
- How to differentiate
- The importance of marketing goals
- Why you need a vision
- How to retain existing clients
- Why your marketing should be integrated
- How to use proof
Question for the listeners:
Share your story on Twitter (@hotcopypodcast) or our Facebook page!
Share the pod love!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
About Sarah:
Sara Berry started her business Marketing Sense in 2012 with the sole purpose of helping small businesses to grow, by developing their marketing capability. Sara started her career in marketing in 1992, and since that time has worked with close to a hundred businesses to help them achieve their goals.
Sara’s links:
With D.P. Knudten
Today Kate talks to D.P. Knudten, a copywriter from Wisconsin, about social media and how it can be a powerful booster for copywriters.
Tune in to learn:
- What is ROTOMA (Return on Top of Mind Awareness), and why should copywriters care?
- What is Shoemaker's Children Syndrome?
- In our increasingly visual world, how can copywriters compete?
- Why social media can be an effective force multiplier for copywriters
- Should we focus on one particular social media platform
- Which is D.P.’s favourite social media platform
- What kinds of content performs best?
- Why D.P. thinks copywriters hate SEO
- Should you bid projects by the hour or value?
- How can introverts get more out of conferences?
Question for the listeners:
What's your big AHA moment from this episode? Share it with us on Twitter (@hotcopypodcast) or our Facebook page!
Share the pod love!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
About D.P.:
D.P. Knudten is the Chief Collaborator at his business, COLLABORATOR creative, in Madison, Wisconsin, USA.
A 25-year veteran adman, D.P. has worked on some of the biggest brands in the business including Coca-Cola, McDonald’s, and Motorola at agencies including DDB Needham/Chicago and McCann Erickson/Atlanta. A writer by trade, he enjoys playing in the intersection between the visual and the verbal, using his NonFiction Branding™ approach to move people – and product.
He is also the co-author (with Spencer X. Smith) of the ‘ROTOMA’ –The ROI of social media, 'Top of Mind’ and is the host of the popular ‘The ROTOMA Podcast’. He also speaks about branding, social media, creativity and culture to groups throughout the United States.