Today we’re talking to Cathy Topping, a website and graphic designer now helping entrepreneurs and small business owners to build and market their own websites.
In this pod, you’ll learn essential elements of your visual branding, design mistakes you could be making, how to work with designers to maximise your copy and more.
If you grapple with design or you’re a closet designer, this chat is definitely for you!
Tune in to learn:
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Oh and a big shout out to Jays Carer for the lovely testimonial we read out on today's show!
In this week’s pod we’re talking about our favourite podcasts and how they help us become better writers, better business people and better humans.
We think you’re going to love this episode because it’s packed full of some of iTunes best. We’re sharing our faves podcasts, what we learn from them and how we use them to grow and improve our businesses.
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If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
We read out a review at the end of each show and today, we’re giving a shout out to Matt Fenwick from truenorthwriting.com.au.
Every now and then we host a very special Hot Copy episode and invite our listeners to send us their questions. This is one of those episodes!
Sit back, relax and listen to our best answers to some questions you might even have wondered about.
Thanks to Kylie Saunder, Johanna Kohler (Compelling Copy), Sarah Winterbine, Lisa Cropman (The Word Nest), Kelly O'Donnell, Angela Denly and Jenny De Lacy (Writing Works) for their questions!
Tune in to learn:
Leave your thoughts and ideas on the Hot Copy website.
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If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
We read out a review at the end of each show and today, we’re giving a shout out to Newbie Writer!
In this week’s episode we’re talking about subcontracting. This is when a copywriter or agency uses someone else to write the copy. Generally they pass out the work and pay the writer a percentage of the overall fee.
It’s something I get asked about a lot, as often, as your copywriting business grows, it can seem like a great way to earn more money without actually writing copy.
But subcontracting can be problematic, and today Belinda and I are going to share our experiences and tips with you.
Tune in to learn:
[Tweet "Hot Copy #36: #Copywriting subcontracting - A ‘how to’ guide #hotcopy"]
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If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or a comment over on iTunes or Stitcher. Thanks!
We read out a review at the end of each show, and today we’re giving a shout out to larrye5012 for the great review.
This week we're stepping back in time to revisit one of our all time favourite pods - and by the look of the stats one of your faves too.
It's all very good and well to understand how to use modal verbs and where to place your colons, but seriously the hard fact is that no copywriting business will survey with our CLIENTS!!
Sadly too many copywriting businesses fail in their first year because they simply can’t find enough clients.
Friends and family are a great place to start, but where on earth do you track down awesome potential clients with money to spend?
So we thought it was a good idea to circle back around and revisit this pod and remind of our tips on how to grab more clients.
Tune in to learn:
If you like what you're hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Oh and big hugs to Robert Gerrish for his lovely testimonial.
We’re at the second half of our two-part episode on marketing your copywriting business. Marketing gets the message out that are in business so it really is essential but what should you spend your time on?
Tune in to part two to learn about:
Don’t forget that in part 1 we also covered:
Leave your thoughts and ideas on the Hot Copy website.
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If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
We read out a review at the end of each show and today, we’re giving a shout out to Raegen Perkins for an excellent review left on Stitcher!
If you don’t market yourself as a copywriter, you won’t get many clients and without clients, you aren’t in business! So we’re tackling the essential ways to market your copywriting business to make sure you stay in business.
This is a big topic so we’ve broken it into two episodes. Our very first two parter!
Tune in to part one to learn about:
In part two of this episode we’ll cover:
So there’s more good stuff coming!
Leave your thoughts and ideas on the Hot Copy website.
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If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
We read out a review at the end of each show and today, we’re giving a shout out to Raegen Perkins for an excellent review left on Stitcher!
This week we're revisiting one of our most popular pods: the one about copywriting fees and how much to charge.
Why is this topic so popular? Until you have a few copywriting projects under your belt it can feel like you're just making up numbers in your quotes. Not many copywriters share their rates so it's hard to see what the industry standard is.
Not us though. In this podcast we explain how we charge for copywriting, how we put together quotes, essentials tips on collecting deposits and why we’re not big fans of charging by the word.
Tune in to learn:
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If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher.
Just like Darren Rowse did - thanks Darren!
So let’s first explain that sales copy is the text you use to persuade your readers to take a specific action. The copy can be used in sales emails, on web pages or is brochures and letters.
But while we know it’s effective but many copywriters aren’t so keen on writing it. In this episode we’ll be chatting with Jesse Forrest all about how to write Sales copy that drives conversion without being overblown and cheese ball.
Tune to learn:
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If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
We read out a review at the end of each show and today, we’re giving a shout out to Emily McIntyre for her FAB review. Thanks xxx
In this episode, Kate and Belinda share 16 types of copywriting clients almost every copywriter will get to work with. Some are awesome and some… are not. We share our tips on spotting them and how to work with them (so the your copywriting project is smooth sailing).
Tune to learn:
Leave your thoughts and ideas on the Hot Copy website.
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If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
We read out a review at the end of each show and today, we’re giving a shout out to Jan for her FAB review. Thanks Jan!
Getting your financials right from the start is vital to running a successful copywriting business. But there’s so much to get your head around, GST, Medicare levies, depreciation and what the heck you can claim.
In this episode we talk with Kate’s accountant Karen Goad and ask here all those finance and accountant questions you’ve been dying to ask. Karen is a small business owner and principal of Goad Accountants and Simply Business Bookkeeping. She specialises in helping business owners get to know their business better through up-to-date financial information for better decision making, accurate GST, CGT and income tax advice and education.Karen has over 18 years working in public practice with small business ranging from start-ups and sole traders to businesses with over $20million turnover.
In short, she seriously knows her stuff.
P.S. Here at Hot Copy we highly recommend hiring a professional accountant to manage your accounts and do your end of your tax.
Tune in to learn:
Leave your thoughts and ideas on the Hot Copy website.
And subscribe on: iTunes | Android | RSS
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
And thanks to Jennifer Morton for your review of the show. We appreciate it!
Today we’re talking about formatting. Some listeners may wonder about this. Talking about formatting. Not even writing. Just formatting.
But how you present your copy to clients will have a huge influence on how well they receive it. And clever formatting can make your copywriting a lot more readable to the end audience as well.
In this episode, Kate and Belinda share their thoughts and some pro-formatting tips for more readable copywriting.
Tune to learn:
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If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
And thanks to Christina Tolstrup for your review of the show. We appreciate it!
We've chatted in previous podcasts about how it's impossible to make all clients love you, and how occasionally it's better all around if you just let them go.
In this podcast we'll be giving you tips and tricks on how to spot, handle and, if necessary, fire a difficult client.
Tune in to learn:
Leave your thoughts and ideas on the Hot Copy website.
And subscribe on: iTunes | Android | RSS
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
And thanks to the members of the Clever Copywriting Community Lizzy Pepper and Mary Cameron, as well as Angela Denly for your input and reviews of the show. We appreciate it!
Once you’ve got a few copywriting projects under your belt, you learn that some clients will respond very quickly and others will take a short ice age to reply. But how long is too long? When do you know your client is MISSING IN ACTION and what should you do?
Tune in to learn:
Leave your thoughts and ideas on the Hot Copy website.
And subscribe on: iTunes | Android | RSS
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
And thanks to Mac Prichard for his review of the show. We appreciate it!
Blogging certainly isn’t new but it is a source of anxiety for many new copywriters, especially when it feels like it’s all been done before.
In this episode, Kate and Belinda break down the walls of blogging, sharing their views on the importance of blogging and how to get your blog working hard for your business.
Tune to learn:
And thanks to Melissa East for her 5 star review of the show. We appreciate it!
Leave your thoughts and ideas on the Hot Copy website.
And subscribe on: iTunes | Android | RSS
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
And a big shout out to Melissa East for her 5 star review of the show. We appreciate it!
Do you ever wish you could step back in time and talk to your younger self? In this episode Belinda and Kate chat about some of the copywriting lessons they’ve learned along the way and what we wished we’d know when we started out. Perhaps you can benefit from their hindsight!
Tune in to learn:
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
And a big shout out to Loren Bartley from Business Addicts for leaving a fab review for us. We’re glad you’re loving the show!
In this episode we chat to Amy Harrison, a well-known UK copywriter. Amy is also a copywriting coach and keynote speaker at marketing events around the world. You might have seen her guest post on sites like Copyblogger, DuctTape Marketing and Problogger. Or watched her YouTube channel.
The lady gets about and we picked her brain about copywriting, content and story-telling in modern marketing.
Tune in to learn:
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
And a big shout out to Derek Etherton for leaving a fab review for us. We're glad you're loving the show!
Even the most experienced copywriters can suffer from confidence wobbles. Those moments you begin to question your writing abilities or your business skills... or both! In this podcast, we chat through some confidence blurts copywriters have kindly shared with us and add our own experiences and tips on overcoming them!
Tune to hear us chat about confidence blurts like:
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Thanks to Jenny De Lacy, Lisa Cropman, Jodi Gibson, Rashida Tayabali, Anne Maybus, Nicole Leedham, Matt Fenwick, Katherine Elizabeth, Rose Spagnolo for sharing their wobbles in Kate’s Clever Copywriting School.
Today we’re talking to Ryan Wallman Head of Copy at Wellmark a Melbourne creative agency that specialising in niche industries and in particular healthcare and pharmaceutical communications.
Ryan has an alter ego Dr Draper on Twitter and is a well known name in copywriting circles.
Tune in to learn:
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Thanks to Andrea Rowe from Your Coastal Connection for her fab review, read out on the show.
In the last Hot Copy podcast we shared some copywriting techniques to help your clients build trust and credibility with their audience. One of those techniques is getting testimonials and it’s so important for your own business that it deserves a pod of its own. This week we get stuck into getting and using testimonials to power up your marketing.
Tune in to learn:
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
When it comes to deciding on whether to do business with someone, trust is key. So if you can help your copywriting clients build trust and credibility with their audience you’re doing a great job.
We’ve put together some top tips to help you write trustworthy copy, inspire confidence and convert readers into customers.
Tune in to learn:
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
This week we chat with Jacqui Pryor.
Jacqui has more than 16 years of experience in the trademark industry helping businesses protect their intellectual property. She is the founder of Mark My Words Trademark Services Pty Ltd and shares her knowledge on the Flying Solo website. In this podcast we pick her brains about copyright and trademarking.
[Tweet "Podcast 21: Know your rights when it comes to copyright? Hot Copy interview with expert, Jacqui Pryor #hotcopy #copywriting"]
Tune in to learn:
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
You've won the copywriting project. Whoo hoo. But now the hard work begins.
Although many copywriters might be great writers, they're often not so good at project management. Belinda and Kate believe that your process, particularly when it comes to sign offs - can make a huge difference to both your client's satisfaction levels and your sanity levels.
Tune in to learn:
This week we're talking copywriting fees, what to charge, when to charge and how to charge. We'll explain how we charge our clients, how we put together our estimates, how we use deposits to ensure cash flow and why we're not big fans of charging by the word.
Tune in to learn:
This week we chat with Valerie Khoo.
Valerie is a well-known Australian author, founder and National Director of the Australian Writer’s Centre, journalist, keynote speaker and host of not one but two podcasts (So you want to be a writer, with Allison Tate and So you want to be a photographer, with Gina Milica).
Tune in to learn:
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!