Although we love being copywriters we know it’s not all unicorns and rainbows. There are the ups and the downs, the highs and the woes.
And while we can create a template for a copy deck it’s not so easy to come up with a cheatsheet for happiness.
Today we’re talking to my good friend Sharon Chisholm all about staying happy and motivated as a copywriter. So if you feel like you’ve lost your mojo down the back of the sofa cushions, this is the episode for you.
Tune in to learn:
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Oh and big hugs to Gareth for his extra lovely testimonial. Kate blushed!
Sharon is an award-winning coach, mental health advocate, writer and speaker living on the east coast of Australia.
She works with entrepreneurs and small business owners helping them with a variety of challenges from low confidence and self-esteem, through to mind health issues such as anxiety and depression.
Sharon writes for a number of publications and regularly speaks about her own lived experience with mental illness, as well as hosting her own podcast called the "Mental as Anything Podcast".
She also facilitates workshops on mental health in the workplace and advises government bodies on how they can better support the small business owner living with mind health issues.
Today we’re going to talk about copywriting formulas. Is using a formula cheating or is it smart copywriting? Spoiler: It’s both.
In this episode, we share our favourite copywriting formulas and how to use them. If you’ve ever wondered, WHERE ON EARTH DO I BEGIN? this episode is for you.
Tune in to learn:
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If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Thanks to Leigh Gree from the USA for a five-star review of the show.
Facebook, some of us love it, some of us hate it. But there’s no denying it’s a powerful marketing tool, both for ourselves and our clients.
But one area that still bemuses many of us is the dark art of Facebook advertising. We know from experience that randomly boosting posts has very little impact!
So today we’ve invited my friend and business buddy Loren Bartley to talk all things Facebook advertising.
She’s going to give us the low down on how to create successful Facebook advertising campaigns that will deliver clicks and customers.
Tune in to learn:
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Oh and big hugs to ‘A lover and a writer’ for their lovely testimonial.
Loren Bartley is a social media strategist, speaker and consultant. She the Founder and CEO of digital marketing agency, Impactiv8, as well as being the co-host and producer of the top-rated podcast, #BusinessAddicts.
Loren’s superpower is creating Facebook Ads that attract, nurture and convert your ideal customers. She is on a personal mission to help remove the overwhelm, confusion and headaches that many businesses experience when it comes to Facebook Advertising by teaching you how to implement those strategies that work!
Are you and your business unique? Are your clients? Of course not.
We’re calling uniqueness out as a marketing myth and yet, we all search for it when we write copy.
In this episode we’re going to be tackling some techniques to uncover the distinctive superpower of a business - yours and your clients’.
Tune in to learn:
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Thanks to Lizzcluk from Australia for a fantastic review of the show.
Are you and your business unique? Are your clients? Of course not.
We’re calling uniqueness out as a marketing myth and yet, we all search for it when we write copy.
In this episode we’re going to be tackling some techniques to uncover the distinctive superpower of a business - yours and your clients’.
Tune in to learn:
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Thanks to Lizzcluk from Australia for a fantastic review of the show.
We've been recording these podcasts for nearly 2 years now. It may be longer. Our memory isn't what it was.
And we're still not consummate professionals, by any means.
In this episode, we get the giggles - a LOT. If two copywriters laughing is not your thing, feel free to skip this episode. But just be warned if you do, you'll also miss out on some really good answers to really good questions.
Tune in to learn:
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Thanks to Rachael Layton for a fantastic review of the show.
When do you start introducing yourself as a writer? When you’ve written some copy? When you’re regularly creating content that is shared around the world? When you’ve written a book on content marketing. Or two?
Our guest today has done all those things, and in our interview she shares her journey from non-writer to writer as well as some essential nuggets from her book on content marketing.
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Pamela Wilson is an award-winning graphic designer and marketer. Through her business Big Brand System, she has helped companies of all sizes create profitable, unforgettable online businesses. She was Executive Vice President of Educational Content for Copyblogger and Rainmaker Digital. She’s a keynote speaker, and now she adds author to that list, with a new book on content marketing.
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Thanks to AussieRachel from Australia for a fantastic review of the show.
We’d love to know whether you prefer it neat or messy? You can let us know on Twitter (@hotcopypodcast) or our Facebook page!
How well do you manage your time? Are you a time management master or are you constantly feeling like you’re out of time?
In this episode, we share some tricks on making sure you have enough time to write awesome copy, find new clients and build your business - when you’re quiet when you’re busy and every time in between.
Tune in to learn:
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Thanks to Top Scout from Australia for a fantastic review of the show.
We’d love to know whether you’d prefer a holiday on a quiet beach or a busy houseboat. You can let us know on Twitter (@hotcopypodcast) or our Facebook page!
Today we are taking the lead from our faithful listeners and will be answering the top 11 copywriter questions. Yes, all of those background conundrums that have been niggling at you for some time will finally be resolved.
If you are on a mission to boost your copywriting business and fine tune your writing skills then this podcast is for you.
Tune in to learn:
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
What is something fun you did this week? We’d love to hear all about it. You can let us know on Twitter (@hotcopypodcast) or our Facebook page!
We got to chatting about who listens to our podcast and we wondered how many listeners have been with us from the beginning. How many of you know much about us at all?
With that question in mind, we thought it would be fun to replay our very first episode. We didn't have a fancy recording set up so the sound is sketchy but we had a lot of fun. And this episode has the best outtake ever.
Tune in to discover how long we've been in the business of copywriting, Kate’s first copywriting project, Belinda’s surprising career before copywriting and the writer’s fetish we admit to on air.
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes or Stitcher. Thanks!
Today we’re talking to with fellow copywriter and podcaster Kira Hug. Kira is a conversion copywriter based just outside New York. She set up Kira Hug marketing in 2014 and names the likes of Joanna Weibe as a mentor.
She also used to love dressing up as a pirate.
In today’s episode going to be comparing the lives of Australian and American copywriters to find out if it’s all bit easier in the US of A, and why Americans are so obsessed with long, long sales letters.
Tune in to learn:
Kira Hug is a Brooklyn-based conversion copywriter who takes your copy seriously—but doesn't take herself too seriously. In a past life, she worked with global brands like Estee Lauder and venture-backed start-ups like ActionableBooks.com. She’s also the co-host of The Copywriter Club podcast.
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes or Stitcher. Thanks!
Thanks to Chief White Rabbit for a fantastic review of the show.
We’d love to know if you've ever visited the States or Australia! You can let us know on Twitter (@hotcopypodcast) or our Facebook page!
Anyone who signs up for Jumpchart using THIS LINK will receive 50% off their subscription for life. The promo will run through the end of August 2017.
Today we’re talking websites and the essential elements your website needs to ensure it’s bringing fresh juicy copywriting customers to your virtual door every single day of the week.
In fact, we’re going to give you a checklist of our 10 most important website bits and bobs - so keep your ears peeled and see if you can tick every single box.
Tune in to learn:
Check out the show notes at http://www.hotcopypodcast.com/e55-10-elements-every-copywriting-website-must-have
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes or Stitcher. Thanks!
Thanks to Kurt Bouma for a fantastic review of the show.
We’d love to know if you were a square or a rebel at school. Or a different stereotype altogether! You can let us know on Twitter (@hotcopypodcast) or our Facebook page!
Anyone who signs up for Jumpchart using THIS LINK will receive 50% off their subscription for life. The promo will run through the end of August 2017.
Blogging certainly isn’t new but it is a source of anxiety for many new copywriters, especially when it feels like it’s all been done before.
In this episode, Kate and Belinda break down the walls of blogging, sharing their views on the importance of blogging and how to get your blog working hard for your business.
Tune to learn:
And thanks to Melissa East for her 5 star review of the show. We appreciate it!
Leave your thoughts and ideas on the Hot Copy website.
And subscribe on: iTunes | Android | RSS
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
And a big shout out to Melissa East for her 5 star review of the show. We appreciate it!
The humble call to action is a critical part of effective copywriting and that’s what we’re talking about today. Because a great call to action is so much more than a verb directing action.
A great call to action taps into audience needs so effectively, they cannot help but take the next step.
We’re sharing the tips we’ve relied on to write calls to action over years of copywriting.
Tune in to learn:
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Thanks to Allison Jane Smith for an extremely well suited review of the show.
We’d love to know what animal you wish you had as a pet. You can let us know on Twitter (@hotcopypodcast) or our Facebook page!
In this week’s episode we’re talking about something pretty special; Australia’s first dedicated copywriting conference. It happened in Sydney just a few weeks ago and we’re going to share the key takeaways from the event.
So if you want some tips on how to truly embrace your copywriting career, learn new skills, beat your confidence demons and stop procrastinating, this is the episode for you!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Thanks to Rochelle Bright for a fantastic review of the show.
We’d love to know which copywriters (alive or dead) you’d like to meet. You can let us know on Twitter (@hotcopypodcast) or our Facebook page!
Today we’re getting serious and talking about rejection. Because every copywriter will not only be told a client doesn’t want to go ahead, they will also face the awkwardness of a client not liking the copy they’ve written.
We’ve both been there, done that many times over and we’re sharing our tips on surviving those moments (with your dignity and professionalism intact).
Tune in to learn:
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Oh and a big shout out to oatesorama for their fantastic review of the show.
Today we’re talking personal branding - something I know a lot of you copywriters out there in podcast world struggle with. Many believe that branding is just the colour of the logo and the font you choose for your website, but it’s much deeper than that.
Having a clear and focused brand can help with all your marketing and messaging, it can even help you attract the kinds of clients you’ve always wanted to work with!
So if you’re brand is as bland as vanilla ice cream - this episode is for you.
Tune in to learn:
Eleanor Goold is owner and founder of Kreativ Copywriting a forward thinking and friendly writing, copywriting and content creation service. She also has her own branded website EleanorGoold.com where she provides business owners with smart ideas, copy tips, the art of storytelling and access to free social media strategies to boost their business success. She also runs The Copywriter Facebook Group.
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Oh and big hugs to Sama167 for their lovely testimonial.
Today we’re talking about email subject lines today. You might be writing emails to your clients or writing email marketing for your clients. Either way, your email is clawing for inbox space.
These days your email is not only competing against other company emails, you’re competing against family and friends.
Tune in to learn:
We’d love to know what you wish you did a little bit better. Or a lot better. You can let us know on Twitter (@hotcopypodcast) or our Facebook page!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Thanks to Veggo85 from Sweden for a fantastic review of the show.
Today we’re chatting business books - and whether writing one can help boost your copywriting business.
As writers, many of us have a burning designer to be a published author. Some of us even have a secret novel on the go, that we never manage to work on due to client demands.
But can we channel those book writing urges into publishing a business book? And if we do what impact will it have on our business. We’ll chat through the pros, cons, the practicalities and the challenges from a published author - Kate Toon!
In this episode you’ll learn:
We’d love to know where YOU would holiday, given no restrictions on time or money. Let us know on Twitter or our Facebook page! #hotcopy
If you like what you’re hearing on Hot Copy, the best way to support the show is to take a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Thanks to DW Copy for your fantastic review of the show!
Today we’re excited to talk to conversion copywriter Joanna Wiebe. You may know of Joanna already. She is the creator of Copy Hackers and the cofounder of Airstory (a new writing tool to check out).
She’s worked with some of the coolest companies - like Buffer, Wistia and Crazy Egg - and been invited to speak on the stages of Mozcon, Inbound and 50 other international conferences.
Kate and Belinda picked her brain about conversion copywriting, A/B testing, calls to action and uncomfortably long copy.
Tune in to learn:
And from you we’d love to know, what is your favourite TV show?
Tell us on Twitter or our Facebook page.
The original conversion copywriter, Joanna is the creator of Copy Hackers and the cofounder of Airstory, the drag-and-drop document that saves professional writers time. She’s worked with some of the coolest companies - like Buffer, Wistia and Crazy Egg - and been invited to speak on the stages of Mozcon, Inbound and 50 other international conferences. Oh, and she’s more than happy to be a crazy cat lady. (She walks her cats. Yup. Walks ‘em.)
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Oh and high fives all around to Tom Morkes for his review.
Many copywriters – Kate and Belinda – are balancing their business and writing time with personal and family time. But is it possible?
Can you stay sane? Does something have to give?
Tune in to learn:
And we’d love to know YOUR most used phone app.
Let us know on Twitter or our Facebook page! #hotcopy
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Thanks to Amanda Vanelderen for your fantastic testimonial and your mention on Monkey Magic!
Kylie Saunder is a Melbourne based copywriter who, according to her website, provides top quality affordable copy to small and medium businesses.
Kylie has been a student both of Kate's Recipe for SEO Success course and Belinda’s Copywriting Masterclass, she’s also a member of the Clever Copywriting community.
We’re going to be chatting about how she got started, the challenges, where she finds work, how she juggles projects and so much more.
Tune in to learn:
When it comes to copywriting you an early bird, a midday magpie or a night owl? Please let us know in the comments below.
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Oh and big hugs to Kiwistarfire for her review on iTunes.
Today we’re talking about Freelancer job sites, which are good, which are bad and which are down right terrible.
If you’re working as a freelancer copywriter, it’s pretty likely you’ve considered exploring the likes of Upwork and Fiverr. They offer the promise of steady work, easy pitching and regular income. But what is the reality?
Freelance copywriters share stories of poor pay, ridiculous client expectations and the impossibility of competing with copywriters in countries where the cost of living is way lower.
So we’re going to share our thoughts and experiences with these platforms.
Tune in to learn:
Leave your thoughts and ideas on the Hot Copy website. And from you we’d love to know, what is your super power? Tell us on Twitter or our Facebook page.
And subscribe on: iTunes | Android | RSS
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Oh and big hugs to Read Write Learn Well for her review on iTunes.
Don’t forget to tell us what YOUR super power is! Tell us on Twitter or our Facebook page.
In today’s episode, we’re excited to share our chat with Sean D’Souza. You may know Sean from his business Psychotactics and or his podcast, the Three Month Vacation.
His specialty is understanding how customers think and our interview focused on storytelling. More specifically, how us copywriters can use stories to boost the effectiveness of our copywriting.
Tune in to learn:
And from you we’d love to know, what is your morning routine? Tell us on Twitter or our Facebook page.
Leave your thoughts and ideas on the Hot Copy website. And tell us if you prefer to write or type!
And subscribe on: iTunes | Android | RSS
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Oh and big hugs to Caroline for her review on Stitcher.
Today we’re talking to Rebekah Lambert, a copywriter and marketer and founder of the Freelance Jungle and Hacking Happiness. Rebekah is a known her honest approach to freelance life, the highs and the lows.
She helps members of her community cope with the challenges that come with being a freelancer - and today she’s going to pass on some tips and ideas to you lucky listeners.
Tune in to learn:
Leave your thoughts and ideas on the Hot Copy website. And from you we’d love to know, what is your super power? Tell us on Twitter or our Facebook page.
And subscribe on: iTunes | Android | RSS
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Oh and thank you Anna for your lovely review.