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We’ve all read those long-form Facebook ads and wondered if they really work.
Would you be surprised to learn that some of the highest converting Facebook ads are the length of some long-form landing pages? Upwards of two thousand words!
And they work. Why do they work and how can you write them is the topic of today’s episode. Justin Blackman shares his experience on writing high-converting Facebook ads in hundreds of different tones of voice.
It’s a bonanza of an episode that delivers much more than Facebook ads.
If you want to learn how to write long-form FB ads and bundle your services and write in different tones of voice… this episode is for YOU!
Tune in to learn:
- All about “Pedestal Post” formatting (one sentence at a time that people hate UNLESS it’s for them)
- The secret sauce to lowering bounce rates
- A simple way to a/b test (changing only the preview copy)
- The surprising detail of effective Facebook ad images
- Justin’s “Daniel Day-Lewis/method acting” approach to finding the customers voice
- Best formulas for long-form Facebook ads
- Formal vs. informal language – is jargon always bad?
- How to use your current Facebook ads to reverse engineer high converting ads
- Headlines are even important in FB ads
- How Justin stumbled into the 6-figure gig without ever pitching it
Share the pod love!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Oh and big hugs to lawyer09 from USA for a great review.
About Justin
Justin spent 2 decades marketing big name brands, like Red Bull, Puma & 5-hour Energy where he learned the power of good voice.
And it made him hate boring, drab, self-centred emails & websites. So he analyzed the good ones, studied quick-hit storytelling techniques from comedians, and cannon-balled into copywriting. Now he helps B2C businesses craft messages that sound like people.
Connect with Justin
Useful Links:
Time. It’s the most elusive asset you have and yet few copywriters seem to be able to control it.
What do you do when you’ve run out of time? You can’t buy more, I’ve tried and now I think I’ve scared the assistant at the grocery store.
How do we choose what’s worthy of investing our time in and what’s not? How do we avoid the time traps that are laid all around us?
In this episode, Kate Toon chats to the renown time master, Kate Christie about the biggest time pitfalls and how you can end the time race once and for all.
Tune in to learn:
- The difference between Time Investment and Time Management
- What the 4 cost lenses are
- What the SMART Time Investment framework is
- What is Parkinson’s law
- Is the framework a once off piece of work?
- The 3 biggest time challenges Kate Christie sees
- Top 3 tips for getting time back immediately.
Share the pod love!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Oh and big hugs to Catherine Sempill for a stellar review.
About Kate
Kate Christie, Founder & CEO of Time Stylers is a Time Investment Expert; International Speaker; and best selling Author. Kate consults to big and small business, government departments and C suite executives on maximising individual time spend and managing organisational drag through smart time investment strategies. She has appeared on television, radio and in print as a leading commentator on time management and maximising work/ life integration to ensure your success across work, family, community, and life.
With a reputation for helping her clients find 30 hours of lost time a month, Kate’s focus is to ensure you are left educated, entertained and with a lasting impact on the way you choose to live, work and play.
Connect with Kate
Useful Links:
Imagine peeking into the office of other copywriters… copywriters doing their thing day in, day out. And making a success of it.
Comparisonitis can be our undoing but it can incredibly useful to hear how and why other copywriters make the choices they do. That’s when comparisonitis turns into inspiration.
Today I’m talking to Chris Cooper. Copywriter and content strategist in Denver.
Tune in to learn:
- How Chris made the leap from teaching to writing
- The mindset time Chris uses to set the tone of his day
- How Chris has attracted his dream clients
- Why Chris doesn’t call himself a freelancer
- How ditching his niche boosted his work satisfaction
- The hardest part of being a copywriter
- Why you shouldn’t believe everything you read online
Question for you
Do you have any mindset tips you can share? How do you get your head straight each day?
Share your story on Twitter (@hotcopypodcast) or our Facebook page!
Share the pod love!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Thanks to Heather Woods from New Zealand for a fantastic review of the show.
About Chris
Chris Cooper owns Real Good Writing in Denver, CO where he helps SaaS and B2B tech companies improve conversion rates.