We’re very excited to welcome Kelly Exeter to the Hot Copy podcast. Kelly is a highly successful and popular blogger at A life Less Frantic and manager of Swish Design.

She was a finalist in the Australian Writers’ Centre Best Blogs Competition in 2014 and has spoken at Australia’s biggest blogging conference, ProBlogger.

Kelly is editor at Flying Solo, Australia’s biggest online community of solopreneurs and microbusinesses and the published author of Your Best Year Ever.

Over the years she’s had up to four blogs at any given time while writing for others, including Mamamia and Kidspot.

Tune in to learn:

• How Kelly started her writing career
• How she built such a loyal following for her blog
• Her top tips on blog writing
• How she started her book (and finished it)

Brainstorming benefits from features is an essential copywriting technique. One you really have to master if you want to write compelling copy. But many copywriters fall short of nailing the real benefit on the table. Do you?

In this episode we get technical, talking about features and benefits with some surprising differences and techniques to help your brainstorming.

Want to know more?

Tune in to learn:

• Belinda and Kate’s technique for going from features to advantages and finally, to the benefits that matter to customers
• Examples of that technique in action
• When to use features rather than benefits
• The surprising reason why including disadvantages actually boost your copywriting