In this extra special episode of the Hot Copy podcast we answer some copywriting questions from our lovely listeners! This was so much fun that we plan on making it a regular feature.

Thanks to Kate Merryweather, Angela Denly. Jennifer Morton and MaryClark Rardin for submitting their copywriting questions and conundrums.

Want to know more?

Tune in to learn:

• How frequently you should blog for SEO payoff
• How to get into the head space of a target audience (to understand their motives)
• How to navigate the tricky world of doing work for friends and family
• Persuading small, local business to give you copywriting work
• The difference between copywriting and content

Tom Albrighton is the founder and director at ABC Copywriting based in Norwich in the United Kingdom.

He’s also the Co-Founder of Professional Copywriters’ Network - the UK’s largest membership organisation for commercial writers. He’s an extremely well respected and well-known copywriter, who I discovered when I was starting my own business back in 2006.

We particularly loved his home page slider copy – which you should definitely check out.

Tune in to learn:

• What Tom did before he became a copywriter
• The lowest points and biggest mistakes in his career, and how he bounced back
• His writing routine
• What the Professional Copywriters' Network is, and how it works
• Tip for newbie copywriters

Find Tom at:

• ABC Copywriting website
• Tom on Twitter
• Tom on LinkedIn
• The Professional Copywriters’ Network