These days we’re all aiming to make a deeper, more real connection with our customers, and we know the way to do this is through conversational copy.
Instead of stuffy, overly formal content we want to create warm, engaging, friendly wordage. Copy that makes it feel like we’re chatting with an authoritative, but affable buddy.
But how do we write great conversational copy? Today we’re talking with Vicki Ross, and we’re going to share our top tips for chatty, non-cheesy copy.
Tune in to learn:
Vikki has been writing copy for 22 years.
Her clients include huge UK entertainment brands like Sky, NOW TV and ITV, and she regularly works with creative agencies like Sapient, WCRS, and Portas.
She specialises in Branding and Tone of Voice, and runs workshops around the world for D&AD and Creative Equals, as well as teaching copywriting at London's School of Communication Arts.
She’s a regular judge on international creative awards panels like D&AD, D&AD New Blood, DMA, Creative Circle, and AD STARS Korea, and last year was named one of Campaign magazine’s top 30 female creative leaders.
On Twitter, she created the #copywritersunite hashtag to connect copywriters online every day, and in person at quarterly #copywritersunite meet-ups across the UK. She also created #thingsyouhearinagencies, which you can find at @AgencyQuotes.
Two years ago, Vikki and fellow British copywriter Andy Maslen created Copy Cabana - an annual seaside event to celebrate copywriting. It’s all change this year so keep an eye out for an exciting announcement very soon.
So, you’ve finally finished writing your client’s copy.
The homepage is ‘Wow,’ the content pages are engaging and you’ve done just the right amount of SEO to keep those pesky Google hummingbirds singing.
But you’ve forgotten something.
That’s right — your microcopy.
We know, we know. Microcopy isn’t sexy. And it’s certainly not the kind of copy people rave about. In fact, if microcopy were at a party it would be lurking by the door, pointing out where the toilets are, while sales copy was busy showing off to the crowd.
But these teeny tiny snippets of text can have a huge impact on the success of your site. So in this week’s podcast, we’re going to tell you how to write awesome microcopy.
Tune in to learn:
Have you had much experience writing microcopy?
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Thanks to Katie Matthews from the UK for a fantastic review of the show.