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Hot Copy

The Hot Copy podcast is a collaboration between seasoned copywriters Belinda Weaver and Kate Toon. Tune in for copywriting tips, shortcuts, writing resources, interviews and laughs. All focused on helping you become a better copywriter.
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Now displaying: September, 2016
Sep 22, 2016

If you don’t market yourself as a copywriter, you won’t get many clients and without clients, you aren’t in business! So we’re tackling the essential ways to market your copywriting business to make sure you stay in business.

This is a big topic so we’ve broken it into two episodes. Our very first two parter!

Tune in to part one to learn about:

  • Our favourite parts of marketing ourselves and our writing
  • The importance of branding and how to make yours work hard
  • Our best branding tips
  • Social media marketing
  • Our experiences and best tips
  • Networking (on and offline)
  • Our favourite networking events and our tips to rock it!

In part two of this episode we’ll cover:

  • Running events as an authority
  • Content marketing to develop yourself as an authority
  • Email marketing

So there’s more good stuff coming!

Leave your thoughts 

Leave your thoughts and ideas on the Hot Copy website.

And subscribe oniTunes | Android | RSS

 

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

We read out a review at the end of each show and today, we’re giving a shout out to Raegen Perkins for an excellent review left on Stitcher!

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Sep 7, 2016

This week we're revisiting one of our most popular pods: the one about copywriting fees and how much to charge.

Why is this topic so popular? Until you have a few copywriting projects under your belt it can feel like you're just making up numbers in your quotes. Not many copywriters share their rates so it's hard to see what the industry standard is.

Not us though. In this podcast we explain how we charge for copywriting, how we put together quotes, essentials tips on collecting deposits and why we’re not big fans of charging by the word.

Tune in to learn:

  • How to work out your hourly rate
  • Different ways to charge for your copywriting work
  • How to use retainer agreements
  • Our copywriting quoting formula
  • Why getting a deposit is so important
  • How to chase up later payers

Tell us what you think 

Leave your thoughts and ideas on the Hot Copy website.

And subscribe oniTunes | Android | RSS 

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher

Just like Darren Rowse did - thanks Darren!

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