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Hot Copy

The Hot Copy podcast is a collaboration between seasoned copywriters Belinda Weaver and Kate Toon. Tune in for copywriting tips, shortcuts, writing resources, interviews and laughs. All focused on helping you become a better copywriter.
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Now displaying: February, 2016
Feb 24, 2016

This week we chat with Jacqui Pryor.

Jacqui has more than 16 years of experience in the trademark industry helping businesses protect their intellectual property. She is the founder of Mark My Words Trademark Services Pty Ltd and shares her knowledge on the Flying Solo website. In this podcast we pick her brains about copyright and trademarking.

[Tweet "Podcast 21: Know your rights when it comes to copyright? Hot Copy interview with expert, Jacqui Pryor  #hotcopy #copywriting"]

Tune in to learn:

  • The difference between copywrite and copyright
  • How copywriters can protect the words they write
  • Clients ownership of the copy you write for them
  • Why you should consider trademarking your business identity
  • What you can do if you find someone is copying your words or products

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Feb 10, 2016

You've won the copywriting project. Whoo hoo. But now the hard work begins.

Although many copywriters might be great writers, they're often not so good at project management. Belinda and Kate believe that your process, particularly when it comes to sign offs - can make a huge difference to both your client's satisfaction levels and your sanity levels.

Tune in to learn:

  • Why process is so important
  • How managing your sign offs carefully can boost your income
  • How to deal with too many amends
  • Managing final sign off
  • Who has the copyright?

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