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Categories

Now displaying: August, 2016

How to write non cheesy sales copy 0

Aug 24, 2016

So let’s first explain that sales copy is the text you use to persuade your readers to take a specific action. The copy can be used in sales emails, on web pages or is brochures and letters.

But while we know it’s effective but many copywriters aren’t so keen on writing it. In this episode we’ll be chatting with Jesse Forrest all about how to write Sales copy that drives conversion without being overblown and cheese ball.

Tune to learn:

What is sales copy?
How direct response copy differs from brand awareness copy
The psychology behind sales copy
How not to sound like a snake oil salesman
Jesse's favourite sales copy formulas
Why long sales copy works
How to use proof and repetition
How to write effective Calls To Action
What to do when the client wants to pay based on conversion rate.
And more. So much more!

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Different type of copywriting clients (and how to manage them) 0

Aug 10, 2016

In this episode, Kate and Belinda share 16 types of copywriting clients almost every copywriter will get to work with. Some are awesome and some… are not. We share our tips on spotting them and how to work with them (so the your copywriting project is smooth sailing).