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Hot Copy

The Hot Copy podcast is a collaboration between seasoned copywriters Belinda Weaver and Kate Toon. Tune in for copywriting tips, shortcuts, writing resources, interviews and laughs. All focused on helping you become a better copywriter.
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Now displaying: February, 2020
Feb 20, 2020

The truth is most copywriters write solo, alone, with no one around but perhaps a farting dog, or keyboard obsessed cat.
We need silence and solitude to rouse the creative muse.

But can working with another creative brain be a good thing?

In agency life we’re often paired with designers (shudders) to work on concepts as a team, but how about being paired with another copywriter, and writing pages of copy TOGETHER!!

Dun Dun Der.
Is that even a thing?

In this episode, we chat about the challenges of writing together, the highs, the lows and some tips on how to make this a viable and enjoyable option for your business.

Tune in to learn:

We’ll be sharing our top 7 tips including.

  • Know your personality flaws
  • Match personality types
  • Divide and conquer
  • Stay open
  • Work out your process
  • Expect challenges
  • Enjoy the adventure

Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes or Stitcher. Thanks!

Oh and big hugs to Steve Melbourne from Australia for his lovely testimonial.

 

Feb 6, 2020

Does cold emailing get you in a cold sweat? Is it something you’ve put off because you don’t want to be accused of being a spammer… Or face rejection, over and over again?

Many of us will find anything to do aside from sending a cold pitch email. We create and share content. We go to networking events. We participate in forums and FB groups where our ideal customers hang out.

All great marketing strategies but there comes a time when we need to get proactive about our lead generation.

Today’s episode features special guest, Laura Lopuch, and it will empower you to get on the front foot and start sending emails to bring in more work.

Tune in to learn:

  • The career Laura left to become a conversion copywriter
  • How she uncovered sending cold emails as her superpower
  • Whether cold emailing is just a numbers game (and how to win)
  • Tips on preparing to send an email to someone who you don’t know
  • The structure of an effective cold email
  • Surprisingly simple follow up tips
  • How to get your mojo right to send a great cold email

Question for you!

Do you embrace proactive lead generation like cold emailing? Or does it terrify you?

Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes or Stitcher. Thanks!

Thanks to Kgb_kgb from Canada for a fantastic review of the show.

About Laura

Laura is an email conversion copywriter + strategist for startups, service professionals, and SaaS companies who want to send those infamous, money-makin’ emails you’ve heard so dang much about.

Her expertise lies in cold emails. Which are the hardest email marketing channel to master. Laura’s work has been seen on websites like Kissmetrics, Crazy Egg, Get Response, Copy Hackers, and MailShake. One of her cold emails brought in $20,000 in revenue.

Thanks to her work with many clients (including online biggies like Joanna Wiebe and Selena Soo), she’s seen firsthand that being ultra-relevant to your email reader is pure magic for getting sales.

Useful resources

Find Laura

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