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Hot Copy

The Hot Copy podcast is a collaboration between seasoned copywriters Belinda Weaver and Kate Toon. Tune in for copywriting tips, shortcuts, writing resources, interviews and laughs. All focused on helping you become a better copywriter.
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Now displaying: March, 2016
Mar 23, 2016

In the last Hot Copy podcast we shared some copywriting techniques to help your clients build trust and credibility with their audience. One of those techniques is getting testimonials and it’s so important for your own business that it deserves a pod of its own. This week we get stuck into getting and using testimonials to power up your marketing.

Tune in to learn:

  • Why testimonials are such a powerful tool
  • Different types of testimonials and how to get them
  • Best questions for awesome testimonials
  • Where to use testimonials for maximum impact
  • Cheats you can use to power up your testimonials

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

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Mar 9, 2016

When it comes to deciding on whether to do business with someone, trust is key. So if you can help your copywriting clients build trust and credibility with their audience you’re doing a great job.

We’ve put together some top tips to help you write trustworthy copy, inspire confidence and convert readers into customers.

Tune in to learn:

  • How to use specifics, stats and facts to earn trust
  • The importance of clarity and error free content
  • How to use guarantees
  • Using testimonials, clients lists and samples
  • Why fake scarcity and offers don't work

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Useful links

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