Are you and your business unique? Are your clients? Of course not. 

We’re calling uniqueness out as a marketing myth and yet, we all search for it when we write copy. 

In this episode we’re going to be tackling some techniques to uncover the distinctive superpower of a business - yours and your clients’.

Tune in to learn:

• Why uniqueness is a myth
• Our 6 tips to find a superpower that no one else talks about
• Why pencils are better than pens. Or is it the other way around?

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! 

Thanks to Lizzcluk from Australia for a fantastic review of the show.

Useful links:

• How to differentiate your product (when it’s far from unique). Lessons from Pine O Cleen

We've been recording these podcasts for nearly 2 years now. It may be longer. Our memory isn't what it was.

And we're still not consummate professionals, by any means.

In this episode, we get the giggles - a LOT. If two copywriters laughing is not your thing, feel free to skip this episode. But just be warned if you do, you'll also miss out on some really good answers to really good questions.

Tune in to learn:

• How to move a client from piecemeal work to a retainer arrangement
• If you need a VA for your writing business, and if so, what sort of things should you get them to do?
• How to deal with cross-cultural copywriting
• “I forgot to track changes.” Discuss.
• Insurances: what we have, what we recommend for copywriters and our opinions on providers
• If it's a good idea to get the final approver of your copy involved on each stage of a job
• When to send the brief template to the client, before or after your quote.
• The best way to deliver revisions to a client

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! 

Thanks to  Rachael Layton for a fantastic review of the show.

Useful links:

When do you start introducing yourself as a writer? When you’ve written some copy? When you’re regularly creating content that is shared around the world? When you’ve written a book on content marketing. Or two?

Our guest today has done all those things, and in our interview she shares her journey from non-writer to writer as well as some essential nuggets from her book on content marketing.

Tune in to learn:

• Pamela’s journey from graphic design to author
• How to beat imposter syndrome (from someone who has)
• Why and how many businesses are failing at content marketing
• Pamela’s four day strategy for creating and publishing exceptional content
• The headline writing process for her book title
• Why you need to be blogging
• How often you should promote your content

About Pamela

Pamela Wilson is an award-winning graphic designer and marketer. Through her business Big Brand System, she has helped companies of all sizes create profitable, unforgettable online businesses. She was Executive Vice President of Educational Content for Copyblogger and Rainmaker Digital. She’s a keynote speaker, and now she adds author to that list, with a new book on content marketing.

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! 

Thanks to AussieRachel from Australia for a fantastic review of the show.

Question for the listeners

We’d love to know whether you prefer it neat or messy? You can let us know on Twitter (@hotcopypodcast) or our Facebook page!

Useful links:

• Big Brand System
• Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience
• PickFu: Instant market feedback polls
• ImageLab
• The Copywriting Conference: May 5, 2018
• The Recipe for SEO Success course: Open Oct 11, 2017