Today we’re going to talk about copywriting formulas. Is using a formula cheating or is it smart copywriting? Spoiler: It’s both.

In this episode, we share our favourite copywriting formulas and how to use them. If you’ve ever wondered, WHERE ON EARTH DO I BEGIN? this episode is for you.

Tune in to learn:

• Why the PAS formula is our go to formula
• How the PAS is made even better
• What AIDA is all about
• The unpronounceable formula that gives you rock solid structure

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If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! 

Thanks to Leigh Gree from the USA for a five-star review of the show.

Useful links:

• Problem-Agitate-Solve Oh My! Classic copywriting formula that converts
• If Don Draper Tweeted: The 27 Copywriting Formulas That Will Drive Clicks and Engagement on Social Media
• E11 Copywriting features, benefits and… Disadvantages?

Facebook, some of us love it, some of us hate it. But there’s no denying it’s a powerful marketing tool, both for ourselves and our clients.

But one area that still bemuses many of us is the dark art of Facebook advertising. We know from experience that randomly boosting posts has very little impact!

So today we’ve invited my friend and business buddy Loren Bartley to talk all things Facebook advertising.

She’s going to give us the low down on how to create successful Facebook advertising campaigns that will deliver clicks and customers.

Tune in to learn:

• The five key elements of a Facebook ad
• The general structure of a Facebook ad including character limits
• Whether it’s worth promoting your existing posts
• Tips for writing Facebook ad headlines
• Magic words that help drive more conversions
• How to use graphics effectively
• Questions from Becky Brown, Lisa Kneibe, Liz Green and Dean McKensie
• Loren’s top tips and resources

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! 

Oh and big hugs to ‘A lover and a writer’ for their lovely testimonial.

About Loren

Loren Bartley is a social media strategist, speaker and consultant. She the Founder and CEO of digital marketing agency, Impactiv8, as well as being the co-host and producer of the top-rated podcast, #BusinessAddicts.

Loren’s superpower is creating Facebook Ads that attract, nurture and convert your ideal customers. She is on a personal mission to help remove the overwhelm, confusion and headaches that many businesses experience when it comes to Facebook Advertising by teaching you how to implement those strategies that work!

Useful links:

• Facebook ad creative tips
• Design recommendations and character limits
• Facebook Ads Policy:
• Facebook Ads Success Kit (Impactiv8 resource)

Are you and your business unique? Are your clients? Of course not. 

We’re calling uniqueness out as a marketing myth and yet, we all search for it when we write copy. 

In this episode we’re going to be tackling some techniques to uncover the distinctive superpower of a business - yours and your clients’.

Tune in to learn:

• Why uniqueness is a myth
• Our 6 tips to find a superpower that no one else talks about
• Why pencils are better than pens. Or is it the other way around?

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! 

Thanks to Lizzcluk from Australia for a fantastic review of the show.

Useful links:

• How to differentiate your product (when it’s far from unique). Lessons from Pine O Cleen