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SaaS copy, is it a super sexy sassy form of copywriting?
No!
It’s Software as a Service copy.
Huh?
Well you know big brands like Stripe, ConvertKit, Slack - well yes they need copy.
And a particular type of copy.
When we write for SaaS companies we’re writing easy to understand words for potentially highly technical products.
We need to write copy that shows that this software, that you've never heard of, is absolutely essential for your life.
We’re digging deep into the world of SaaS today.
Tune in to learn:
- How Kat got started in copywriting
- When and why she decided to niche into SaaS copywriting
- What kind of copy SaaS clients regularly ask for
- How Kat found her first SaaS copywriting client
- How Kat stays up to date with SaaS trends
- Whether Kat’s clients tend to be one-off or ongoing work
- Kat’s SaaS copywriting process
- Key SaaS copywriting techniques
Share the pod love
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify, or Stitcher. Thanks!
Oh and thanks to F N AWESOME Game for this great review of the show.
“I’m not even a copywriter, just a marketer, and I can’t stop listening to this podcast! The hosts and guests are amazing and I learn volumes from each episode!
My three other podcasts are on hold until I listen to every episode of the Hot Copy podcast (including the ones on their website too)!
They say this podcast is for copywriters, but in my humble opinion, it’s also for entrepreneurs, marketers, and salespeople too because each episode is packed full of gems of information.
Thanks, ladies and to all the guests for this valuable podcast and copywriting gold. I absolutely love it!”
About Kat
Kat Ambrose is obsessed with stringing words together, especially for SaaS companies.
She’s written for companies like Stripe, Keeping, and GoLinks, just to name a few. After a few years of cutting her teeth in the agency world, she left to pursue her writing career and hasn’t looked back since.
When she's not writing or keeping up with trends in the SaaS space, she's out for a run, paging through a thriller, or trying to pet the nearest dog.
Fun fact: Kat and her middle brother are 364 days apart!
Connect with Kat
Being a guest on a podcast is a fantastic way to increase your reach and boost your visibility and skyrocket that authority. Right? You're a really important person who knows what they're talking about when you're been on a pod.
But getting on a podcast is not quite as easy as just asking the podcast host.
Today's guest is a podcast guesting specialist and we're digging into how to get on podcasts but so much more.
Tune in to learn:
- How Mai-Kee niched into podcasting pitching
- How podcasts rank against other means to boost visibility and authority
- How to get over your own fear of being a podcast guest
- How to choose the best podcast to get on
- The secret of a solid podcast pitch
- Equipment needed if you don’t want to be rejected as a podcast
- Other essentials you need in place
- How to leverage the pods we’re on to get in front of our ideal clients
- The power of intentional podcast guesting
Share the pod love
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify, or Stitcher. Thanks!
Oh and huge props Lizzie Macaulay for this review on Facebook.
As a mum of 2 youngsters (1&3), I am usually saddled with Wiggles-filled car journeys at every turn. Discovering the Hot Copy podcast has been a game-changer in more ways than I can count. Goodbye Wiggles, hello smart, witty, professional advice that has really shaped how I approach setting up my own service in regional Queensland. We have worked through nearly the entire catalogue in the last month or so, and it is my suspicion Kate and Belinda's tips are shaping two mini writers as well! ;-) Thank you both for all you do, and keep up the fantastic work!
About Mai-Kee
Mai-kee Tsang is a Podcast Guesting Mentor and Trainer who helps purpose-driven entrepreneurs to expand their reach, share their message, and grow their businesses to make a bigger impact on the world.
She does this by training her clients and their teams to build a self-sustaining podcast guesting system in their biz - so they can land brand-aligned podcast interviews without having to outsource to an external agency.
This helps to position her clients as guest experts who focus on Value-Driven Visibility™, intentional relationship building, and creating a loyal audience.