Are you ready for a journey into the past?
We're going back in time for a special flashback. In this episode, we're sharing 16 types of copywriting clients almost every copywriter will get to work with. Some are awesome and some… are not. Plus our tips on spotting them and how to work with them (so your copywriting project is smooth sailing).
Tune to learn:
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
We read out a review at the end of each show and today, we’re giving a shout out to Jan for her FAB review. Thanks Jan!
Cold calls. Telemarketing. Infomercials. These words send a chilling shiver down my spine. In a world where folk are over the abundance of “buy my thing” being shouted at them, how do you avoid being lumped in with the salesy slime? How can we tailor our copy to make our users feel comfortable?
Today, Cath Fowler joins me to uncover how you can use psychology based copy to persuade and sell. We’ll delve into using clever copywriting to break down trust barriers and create a message your clients will remember.
Tune in to learn:
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Oh and big hugs to smilinsamiam from Australia for the lovely testimonial.
Cath Fowler is an SEO consultant and copywriter who helps businesses get found and look good online.
Using SEO smarts and compelling copy she will establish your brand as the leader in your local area or industry. She loves working with financial services clients and regional businesses of all kinds - to help the little guys compete on the big stage.
Don't make her pick which type of client she prefers out of those two. That would be like make her pick between her two cheeky daughters and she just won't do it.