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Human-centered design is an approach to interactive systems development that aims to make systems usable and useful by focusing on the users, their needs and requirements, and by applying human factors and usability knowledge and techniques.
The point? To create a better experienced for real-life people.
On today’s podcast, we have a veritable whizz at all things human-centered, Anita Siek.
She’s going to explain what Human-Centred design is, how it applies to content and copywriting, and how we can use it to help our clients. Thank goodness!
Tune in to learn:
- Anita’s journey to where she is today
- How she grew Wordfetti and the challenges that she faced
- Human-centred copywriting and content
- Creative vs strategic copywriting
- Diverse income streams and not scaling by humans
Share the pod love
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify, or Stitcher. Thanks!
Oh and big hugs to ANITA ASHLOCK for her lovely testimonial.
"This podcast has truly changed my career. There's zero fluff, 100% personality, and actionable advice. I've learned more from Hot Copy than anything else––grad school, previous jobs, online courses, etc. The hosts always talk about defining how you add value in your business and that's exactly what they do here. Added bonus? Now, this American knows what "whinge" means."
About Anita
Anita Siek is an ex-lawyer with a background in psychology who did a 360 in her career by becoming a brand strategist and copywriter. She's the founder and director of Wordfetti, a human-centered brand strategy and copywriting studio specialising in helping brands stand out through the power of psychology and words.
She is also the host of Brandfetti the podcast, a no-fluff weekly podcast dedicated to sharing bite-sized content marketing, verbal branding, and value-bombs on the science of words, as well as stories of brands who are creating a dent in their industry through the power of words. Some of Wordfetti's clients include Australia's largest insurer brand IAG, Lack of Color, Luna Bronze, Libby Trickett, and Mia Freedman.
Connect with Anita
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We are surrounded by art every day. And artists struggle with many of the challenges that us copywriters do…
- How to create a sense of perceived value around their work.
- How to market their work to audiences who will not only appreciate it but pay for it too.
- How to create a successful business without disrupting their creative process.
That’s where today’s guest comes in.
We’re talking to Ali Strachan, digging into how artists can create a successful business and how copywriters can be successful in this niche.
Tune in to learn:
- What an Arts Advocate does
- The big struggles artists face, and how Ali helps to overcome them
- How important strong personal branding and storytelling is for artists
- The kind of copy an arts copywriter writes
- The conflict between art and marketing: the artist and the customers
- Whether artists care about SEO, blogs, and mailing lists
- What gets Ali cross about arts marketing
Question for you
Have you ever written for an artist? Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page!
Share the pod love
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify, or Stitcher. Thanks!
Thanks to thatsmekq from the UK for a fantastic review of the show.
“Really enjoying your podcast and am going to be putting a lot of these tips to use in my new marketing manager role. I listen to a lot of marketing-related podcasts and this is my new favourite. Thanks for your high-quality content. Kay (Glasgow).”
Who is Ali?
Ali Strachan helps visual artists promote their work, make an impact, and earn more from sales and commissions.
She’s a passionate, knowledgeable, and honest advocate of the arts, who supports her clients to achieve success on their creative journey.
She regularly works with arts organisations and local council to promote and educate local artists and engage them in events to give them every opportunity to build their profile within the community.
As a fellow creative, she understands the challenges artists face when building their business – and has the tools, experience, and know-how to help artists be more profitable, so they can keep doing what they love.