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Hot Copy

The Hot Copy podcast is a collaboration between seasoned copywriters Belinda Weaver and Kate Toon. Tune in for copywriting tips, shortcuts, writing resources, interviews and laughs. All focused on helping you become a better copywriter.
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Now displaying: January, 2018
Jan 25, 2018

Darren Rowse is a globally renowned blogger and speaker. Just as many people know him as the founder of Problogger as for his other business, Digital Photography School. He inspires bloggers every year at the Problogger training event and we grabbed him to pick his brain about writing, routines and being a totes famous introvert.

Tune in to learn:

  • How Darren finds the time and inclination to write in his ultra-busy schedule
  • Where he gets his inspiration
  • How he turns negative comments into conversation
  • How an introvert keeps his energy levels topped up after big events
  • How Darren gets through his (enormous) to do list
  • The ONE question you should ask yourself before you start writing.

 

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or StitcherThanks! 

About Darren

Darren Rowse is a blogger, speaker, consultant and founder of several blogs and blog networks, including b5media, ProBlogger.net and digital-photography-school.com. He lives in Melbourne, Australia.

Connect with Darren:

 

Jan 11, 2018

We know that many copywriters love the idea of writing copy for charities and Not For Profits, it’s a way of using our copywriting superpowers for good.

But what are the challenges of working with charities?
Should you charge less?

What are the differences between writing copy for charities and regular clients?

To find out, we’ve got experienced copywriter Andrea Rowe on the show!  

Tune in to learn:

  • The types of clients Belinda, Kate and Andrea have worked with
  • The differences between writing for charities and regular commercial copywriting
  • Should you charge a different rate?
  • Why charities love direct mail
  • Scriptwriting tips for charity videos
  • How to tug the heartstrings without being melodramatic
  • How to identify the value proposition
  • Tips for newbie charity copywriters
  • Resources to help you get started

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or StitcherThanks! 

Oh and big hugs to ‘Jody Carey’ for their lovely testimonial.

About Andrea

Andrea Rowe is a copywriter and campaign strategist helping not-for-profit organisations and social enterprises increase awareness, attract supporters and retain donors. She also helps coastal and government organisations create engaging words and identify tactical approaches for PR and fundraising campaigns, digital and website content and community report and grant writing.

Connect with Andrea:

Useful links:

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