In our last episode, we talked about your copywriting business being a sock in a box. If you missed it, we talked about the risk of charging a premium level price tag without delivering a premium level service.
We shared some helpful tips but we’re going in deeper today. Namely, how do you offer a service that you can confidently charge more for?
Why are some copywriters so expensive and how can you be one?
Tune in to learn:
How confident are you to charge more? Can you add more value?
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If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Thanks to Angela Rogers for a fantastic review of the show.
We’ve all been there. We were taken in by the schmick advertising, the snazzy designer, the bells and whistles.
We buy the thing.
Then it’s delivery and we unwrap the layers of shiny wrapping, dig through a giant box of those puffy polystyrene doo dars and what do we find?
A sock in a box?
All that puff and prettiness for something so absolutely ordinary. And this happens with copywriting too. Too often we focus on the exterior, the marketing, the pizazz - forgetting what really matters.
In this episode, Belinda and Kate dig deep into the idea that your copywriting business could just be a sock in a box. Press your ears a little closer to the speaker, this one is going to be a doozy.
Tune in to learn:
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes or Stitcher. Thanks!
Thanks to Debz407 from New Zealand for a five-star review of the show. We appreciate it!
Do you want a shoutout? Leave us a review!