A brand new year is about to begin. This is the time we usually reflect on the year that has been and the year ahead. Maybe you’re setting SMART goals or maybe your goals are a little more sweeping.
In this New Year’s Eve episode Belinda and Kate discuss their goal setting habits and share their own goals – business and personal – for 2016.
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
We both LOVE Christmas but it can be a tricky time of year, juggling copywriting deadlines and family plans. Often we’re burned out and ready for some time off to recharge!
We hosted a special Hot Copy Christmas party on Blab and asked other successful copywriters what they do to make sure they – and their copywriting businesses - survive the Christmas period.
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And a very Merry Christmas to all our listeners!
In this episode of the Hot Copy podcast we talk about whether it’s possible to be a copywriter and find time for creative copywriting. Or if the two are mutually exclusive.
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If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
In this extra special episode of the Hot Copy podcast we answer some copywriting questions from our lovely listeners! This was so much fun that we plan on making it a regular feature.
Thanks to Kate Merryweather, Angela Denly. Jennifer Morton and MaryClark Rardin for submitting their copywriting questions and conundrums.
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Tom Albrighton is the founder and director at ABC Copywriting based in Norwich in the United Kingdom.
He’s also the Co-Founder of Professional Copywriters’ Network - the UK’s largest membership organisation for commercial writers. He’s an extremely well respected and well-known copywriter, who I discovered when I was starting my own business back in 2006.
We particularly loved his home page slider copy – which you should definitely check out.
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We’re very excited to welcome Kelly Exeter to the Hot Copy podcast. Kelly is a highly successful and popular blogger at A life Less Frantic and manager of Swish Design.
She was a finalist in the Australian Writers’ Centre Best Blogs Competition in 2014 and has spoken at Australia’s biggest blogging conference, ProBlogger.
Kelly is editor at Flying Solo, Australia’s biggest online community of solopreneurs and microbusinesses and the published author of Your Best Year Ever.
Over the years she’s had up to four blogs at any given time while writing for others, including Mamamia and Kidspot.
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Brainstorming benefits from features is an essential copywriting technique. One you really have to master if you want to write compelling copy. But many copywriters fall short of nailing the real benefit on the table. Do you?
In this episode we get technical, talking about features and benefits with some surprising differences and techniques to help your brainstorming.
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Is there a good age to become a copywriter? Is it better to start when you’re young and enthusiastic, or when you’re older, wiser and totally exhausted by life!
In this week’s podcast we’ll talk about copywriters of all ages, from those straight out of school to those heading into retirement. We’ll discuss the challenges and positives of each age group and try to discover the perfect age to start your copywriting business.
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Darren Rowse is a globally renowned blogger and speaker. Just as many people know him as the founder of Problogger as for his other business, Digital Photography School. He inspires bloggers every year at the Problogger training event and we grabbed him to pick his brain about writing, routines and being a totes famous introvert.
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If you’re a working copywriter you’re likely to have seen a big increase in the number of customers requesting video scripts. But if you haven’t written one before they can be daunting. In this week’s podcast Kate and Belinda will give you the top tips and advice you need to get started.
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When you’ve been a copywriter for a while, you learn which copywriting apps and tools help you most, day to day. Some apps help you be a more creative copywriter. Some apps help you manage your time. Some of them help you offer a better service to your copywriting clients.
In this episode of Hot Copy, Belinda and Kate share their ten favourite copywriting apps and tools.
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Attracting clients is just half of the copywriting battle. How do you turn a copywriting enquiry into a copywriting client? In this podcast, Belinda and I will talk about different ways of ‘on boarding’ potential clients, how to get them to complete a brief, sign off your proposal and actually start work.
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In this episode we’re going to be talking about a particularly important aspect of your copywriting – the tone of voice. Did you know the tone of voice will influence how effective your copywriting is? Well it does. And now you know!
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We’re very excited to welcome Glenn Murray to the Hot Copy podcast. Glenn is a hugely respected copywriter in Australia (and around the world) and we ask him to share his secrets of being a successful copywriter.
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Hang out until the end to hear the outtake!
As we’re going to be in your ear quite regularly, you probably want to know who we are, right? In this inaugural episode of the Hot Copy podcast, copywriters Kate and Belinda interview each other so you can get to know your hosts a little better.
Tune in to discover how long they have been in the business of copywriting, Kate’s first copywriting project, Belinda’s surprising career before copywriting and the writer’s fetish they will admit on air.
In the episode of the Hot Copy podcast, Belinda and Kate discuss copywriting swipe files. Belinda uses them quite a lot but Kate doesn’t use them at all. Dun dun duuuuuuun. Will drama ensue?!
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Okay, so you’ve decided to be come a copywriter, awesome!! But learning how to write copy is just the first step. Many copywriters fail in their first year because they simply can’t find enough clients. Friends and family are a great place to start, but where on earth do you track down awesome potential copywriting clients with money to spend?
In this week’s podcast Belinda Weaver and Kate Toon will be giving you their insiders tips on how to find copywriting clients.
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