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Hot Copy

The Hot Copy podcast is a collaboration between seasoned copywriters Belinda Weaver and Kate Toon. Tune in for copywriting tips, shortcuts, writing resources, interviews and laughs. All focused on helping you become a better copywriter.
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Now displaying: Category: general
Sep 23, 2020

Did you know we've been creating this podcast since 2015 -- never missing an episode?

Well, not until 2020.

2020 has been the year of "the surge" for us both.

In this special episode, we go through how we've handled working through the pandemic and what's happening with the Hot Copy podcast.

Spoiler alert: we're mixing things up in 2021!

Feb 20, 2020

The truth is most copywriters write solo, alone, with no one around but perhaps a farting dog, or keyboard obsessed cat.
We need silence and solitude to rouse the creative muse.

But can working with another creative brain be a good thing?

In agency life we’re often paired with designers (shudders) to work on concepts as a team, but how about being paired with another copywriter, and writing pages of copy TOGETHER!!

Dun Dun Der.
Is that even a thing?

In this episode, we chat about the challenges of writing together, the highs, the lows and some tips on how to make this a viable and enjoyable option for your business.

Tune in to learn:

We’ll be sharing our top 7 tips including.

  • Know your personality flaws
  • Match personality types
  • Divide and conquer
  • Stay open
  • Work out your process
  • Expect challenges
  • Enjoy the adventure

Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes or Stitcher. Thanks!

Oh and big hugs to Steve Melbourne from Australia for his lovely testimonial.

 

Oct 24, 2019

Ghostwriting is pretty much what we do as copywriters. We write the words that others get to claim as their own. 

But have you ever been asked to write something more substantial than a blog, web copy or brochure? Have you ever been asked to write to someone else’s BOOK?

That’s the kind of ghostwriting we’re talking about today. What you need to know to add it to your portfolio of services.

Tune in to learn:

  • How Cindy went from a Ph.D. in English to a ghostwriter
  • Her favourite type of book to write
  • Her favourite books to read
  • How she approaches the task of writing someone else’s story
  • The challenges that led to the creation of her Write My Book BlueprintTM framework
  • How to package a ghostwriting service
  • Warning signs that your client isn’t ready for their book
  • Tips to get into writing books for others
  • Cindy’s best resources

 

Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to Mike Sullivan (or Sully) from USA for a fantastic review of the show.

About Cindy

Dr. Cindy, The Expert’s Ghostwriter, is a ghostwriter and book editor for coaches and consultants that go on to achieve Amazon Bestseller status, book TEDx Talks, build coaching businesses, and create nonprofits.

She developed her Write My Book BlueprintTM framework to create reading experiences that encourage reviews and turn readers into lifelong fans of the author. Her best clients want to publish books that make an impact, and she’s committed to write and edit their books to look and feel like any other bestseller at a major bookstore.

Dr. Cindy holds a Ph.D. in English and teaches creative writing classes at Writespace Houston and is a foster mom with Citizens for Animal Protection in Houston, TX. She most recently fostered three underweight tortoise-shell kittens that are now awaiting their furrever homes.

Connect with Cindy

Useful links

 

Sep 12, 2019

Have you missed us? If you’re a regular listener to the Hot Copy podcast, you may have noticed that we’ve been AWOL for a few weeks.

In this episode, we explain what we’ve been up to, how it derailed our podding schedule and the lessons we’ve taken from the work we’ve been doing.

We’re also announcing a VERY exciting new project in 2020. If you’re a copywriter and you’d love to work with us more closely, tune in.

Tune in to learn:

  • What Kate and Belinda have been up to
  • What they’ve learned from sticky business moments
  • Why Belinda is so excited about the end of October
  • How to work with Kate and Belinda more closely in 2020

Question for the listeners!

Have you ever been on a retreat or been part of a Mastermind? What was your experience?

Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to Sarah Artis for a fantastic review of the show.

Useful links

Oct 21, 2015

We’re very excited to welcome Kelly Exeter to the Hot Copy podcast. Kelly is a highly successful and popular blogger at A life Less Frantic and manager of Swish Design.

She was a finalist in the Australian Writers’ Centre Best Blogs Competition in 2014 and has spoken at Australia’s biggest blogging conference, ProBlogger.

Kelly is editor at Flying Solo, Australia’s biggest online community of solopreneurs and microbusinesses and the published author of Your Best Year Ever.

Over the years she’s had up to four blogs at any given time while writing for others, including Mamamia and Kidspot.

Tune in to learn:

  • How Kelly started her writing career
  • How she built such a loyal following for her blog
  • Her top tips on blog writing
  • How she started her book (and finished it)
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