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Hot Copy

The Hot Copy podcast is a collaboration between seasoned copywriters Belinda Weaver and Kate Toon. Tune in for copywriting tips, shortcuts, writing resources, interviews and laughs. All focused on helping you become a better copywriter.
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Now displaying: May, 2016
May 18, 2016

Do you ever wish you could step back in time and talk to your younger self? In this episode Belinda and Kate chat about some of the copywriting lessons they’ve learned along the way and what we wished we’d know when we started out. Perhaps you can benefit from their hindsight!

Tune in to learn:

  • What Belinda wanted to be when she grew up
  • Why you should make your competitors your buddies
  • Why being successful and working yourself into the ground are NOT the same thing
  • Why referring work to other copywriters is a great idea
  • How some clients won’t be that into you and that’s okay
  • Why your first draft will be rubbish and that’s okay
  • Why it’s better to do one thing well than to try to do too much

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

And a big shout out to Loren Bartley from Business Addicts for leaving a fab review for us. We’re glad you’re loving the show!

 

May 4, 2016

In this episode we chat to Amy Harrison, a well-known UK copywriter. Amy is also a copywriting coach and keynote speaker at marketing events around the world. You might have seen her guest post on sites like Copyblogger, DuctTape Marketing and Problogger. Or watched her YouTube channel.

The lady gets about and we picked her brain about copywriting, content and story-telling in modern marketing.

Tune in to learn:

  • How Amy made the leap from screen writer to copywriter
  • The benefit of saying YES and when to stop
  • How Amy decides the next step in her career
  • How long it takes to nail your ideal client
  • Tips on staying creative
  • The nuts and bolts of Amy’s writing process
  • Amy’s tips on using video marketing
  • How to use story telling in your copywriting
  • What Amy watches on Netflix!
  • Amy’s hot tips for new copywriters

 

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

And a big shout out to Derek Etherton for leaving a fab review for us. We're glad you're loving the show! 

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