The humble call to action is a critical part of effective copywriting and that’s what we’re talking about today. Because a great call to action is so much more than a verb directing action.

A great call to action taps into audience needs so effectively, they cannot help but take the next step.

We’re sharing the tips we’ve relied on to write calls to action over years of copywriting.

Tune in to learn:

• The animals Belinda and Kate wish the could have as pets
• 4 important considerations when you write a call to action
• The difference between writing in-copy and button CTAs
• 5 tragic CTA fails that some copywriters still make

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If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! 

Thanks to Allison Jane Smith for an extremely well suited review of the show.

Question for the listeners

We’d love to know what animal you wish you had as a pet. You can let us know on Twitter (@hotcopypodcast) or our Facebook page!

Useful links:

• 17 Tips & Best Practices for Writing Catchy Email Subject Lines (Hubspot)
• 15 Email Statistics That Are Shaping The Future (Convince and Convert)
• 23 Sales Email Subject Lines That Get Prospects to Open, Read, and Respond (Hubspot)
• The BEST email subject lines: 62 formulas to get your emails read (SumoMe)
• How to build the perfect email: Copy (Kate Toon)
• Email marketing: This copywriter’s playbook on getting emails noticed, read and actioned (Copywrite Matters)
• The Ultimate List of Email SPAM Trigger Words (Hubspot)
• ESTHER the wonder pig

In this week’s episode we’re talking about something pretty special; Australia’s first dedicated copywriting conference. It happened in Sydney just a few weeks ago and we’re going to share the key takeaways from the event.

So if you want some tips on how to truly embrace your copywriting career, learn new skills, beat your confidence demons and stop procrastinating, this is the episode for you!

• The copywriters Kate and Belinda would most like to meet
• Key takeaways from each of the sessions 
• How you can still get a video ticket

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! 

Thanks to Rochelle Bright for a fantastic review of the show.

Question for the listeners

We’d love to know which copywriters (alive or dead) you’d like to meet. You can let us know on Twitter (@hotcopypodcast) or our Facebook page!

Useful links:

• A full write up of The Copywriting Conference
• Grab a video ticket for The Copywriting Conference and watch all the sessions