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Hot Copy

The Hot Copy podcast is a collaboration between seasoned copywriters Belinda Weaver and Kate Toon. Tune in for copywriting tips, shortcuts, writing resources, interviews and laughs. All focused on helping you become a better copywriter.
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Now displaying: April, 2020
Apr 22, 2020

Did you notice we missed an episode?

You’ve probably got bigger things to worry about right now. Like the C-word. We’re talking about COVID19, of course.

The truth is, we’ve been a bit scrambled too. Belinda is surviving on wine and 80s music.

Lockdown with memberships, communities, courses, launches AND managing the kid’s online learning.

It’s a bit bloody much.

We wanted to talk about that and what we’re doing to stay sane. We also got some questions about writing copy during this time.

We don’t know how useful this will be but we’re talking about it anyway.

Tune in to learn:

We’re revealing our lives right now including:

  • How different lockdown is to school holidays
  • How we’re managing our workload, relationships, homeschooling and screen time.
  • Where our heads are at and how we’re managing our mindset
  • Our coping strategies as time goes on
  • Avoiding overdone content topics
  • Whether you should be giving stuff away for free right now
  • Guilty COVID pleasures

Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify or Stitcher. Thanks!

Oh and big hugs to Mejsh87 from Australia from Austraila for this lovely review.

“Am loving the podcast episodes and can’t wait to get through them all and implement the learnings! Just finished #62 and as always it was super practical and interesting with a touch of humour and lightheartedness. Thanks ladies and keep up the great work - it’s appreciated!!”

Apr 9, 2020

Some industries have a very straight-forward process to buy. I have a problem. I research alternatives. I choose one. I give them some money and I get something in return.

All very simple.

Other industries have a much more complex process. Very big (and expensive) projects often begin with a tendering process. Writing tenders for civil engineering and construction industries might seem like a dry idea to some but that’s what our guest today specialising in… and it’s way more interesting than you think.

Tune in to learn:

  • How different tender writing is from other copywriting
  • What are the different types of tender documents and the most common ones
  • What goes into a tender and how long the average project takes
  • How to charge and manage a tender writing project
  • What the tender writing revision process looks like
  • Where Estelle finds her clients
  • The Do's and don'ts of tender writing
  • Why Estelle chose this niche and how others an get started in it
  • What kind of copywriter tender writing suits
  • Estelle’s number one tender writing tip.

About Estelle

Estelle is a tender and SEO Copywriter who's been trying to find the Words That Fit for business for over 20 years. She cut her teeth on tenders and proposals for the recruitment sector before finding her absolute love working in the civil engineering and construction industry. These days she combines the two and has a lot of fun taking businesses through the tender process and beyond: from tender ready to web-ready to award ready.

Question for you

Is tender writing something you'd consider after listening? Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes, Spotify or Stitcher. Thanks!

Oh and big hugs to GINA GODEEN from the USA for her lovely testimonial.

Kate and Belinda are always so fun to listen to (and not just because of their accents!). They have tons of great advice and are always willing to share their best copywriting tips. Great show.

Connect with Estelle

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