In our last episode, we talked about your copywriting business being a sock in a box. If you missed it, we talked about the risk of charging a premium level price tag without delivering a premium level service.
We shared some helpful tips but we’re going in deeper today. Namely, how do you offer a service that you can confidently charge more for?
Why are some copywriters so expensive and how can you be one?
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How confident are you to charge more? Can you add more value?
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If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Thanks to Angela Rogers for a fantastic review of the show.
Does the blank page ever mock you? That blinking cursor, flashing at your lack of ability to start this copywriting project… to write a killer headline or craft a first sentence that wows each and every reader…?
You’re not alone.
Once you land a job, starting the actual writing can feel like the biggest hurdle you’ll face but we’ve got your back. We’re starting a series about our complete writing process, from a blank page to the final draft.
This episode is all about getting to the first draft.
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How do YOU start each copywriting project? Do you have a system or do you just let it flow?
Share your story on Twitter (@hotcopypodcast) or our Facebook page!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Thanks to Lucy - Baby Berry Collective for a fantastic review of the show.
Today we’re going to talk about copywriting formulas. Is using a formula cheating or is it smart copywriting? Spoiler: It’s both.
In this episode, we share our favourite copywriting formulas and how to use them. If you’ve ever wondered, WHERE ON EARTH DO I BEGIN? this episode is for you.
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[Tweet "Hot Copy #64: Copywriting formulas: Smart copywriting? Or cheating? #copywriting #hotcopy"]
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If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Thanks to Leigh Gree from the USA for a five-star review of the show.
You've won the copywriting project. Whoo hoo. But now the hard work begins.
Although many copywriters might be great writers, they're often not so good at project management. Belinda and Kate believe that your process, particularly when it comes to sign offs - can make a huge difference to both your client's satisfaction levels and your sanity levels.
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In the episode of the Hot Copy podcast, Belinda and Kate discuss copywriting swipe files. Belinda uses them quite a lot but Kate doesn’t use them at all. Dun dun duuuuuuun. Will drama ensue?!
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