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Hot Copy

The Hot Copy podcast is a collaboration between seasoned copywriters Belinda Weaver and Kate Toon. Tune in for copywriting tips, shortcuts, writing resources, interviews and laughs. All focused on helping you become a better copywriter.
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Now displaying: August, 2017
Aug 24, 2017

We got to chatting about who listens to our podcast and we wondered how many listeners have been with us from the beginning. How many of you know much about us at all?

With that question in mind, we thought it would be fun to replay our very first episode. We didn't have a fancy recording set up so the sound is sketchy but we had a lot of fun. And this episode has the best outtake ever.

Tune in to discover how long we've been in the business of copywriting, Kate’s first copywriting project, Belinda’s surprising career before copywriting and the writer’s fetish we admit to on air.

 

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes or Stitcher. Thanks! 

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Aug 9, 2017

 

Today we’re talking to with fellow copywriter and podcaster Kira Hug. Kira is a conversion copywriter based just outside New York. She set up Kira Hug marketing in 2014 and names the likes of Joanna Weibe as a mentor.

She also used to love dressing up as a pirate.

In today’s episode going to be comparing the lives of Australian and American copywriters to find out if it’s all bit easier in the US of A, and why Americans are so obsessed with long, long sales letters.

Tune in to learn:

  • How playing pirates helped boost Kira's brand
  • How Kira got started as a copywriter and her biggest challenges early on
  • Where Kira writes
  • What character traits Kira thinks makes for a quintessentially American copywriter
  • Why Americans are so obsessed with conversion copywriting
  • Kira's go to resources for conversion copywriting

 

About Kira

Kira Hug is a Brooklyn-based conversion copywriter who takes your copy seriouslybut doesn't take herself too seriously. In a past life, she worked with global brands like Estee Lauder and venture-backed start-ups like ActionableBooks.com. She’s also the co-host of The Copywriter Club podcast.

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes or Stitcher. Thanks! 

Thanks to Chief White Rabbit for a fantastic review of the show.

Question for the listeners

We’d love to know if you've ever visited the States or Australia! You can let us know on Twitter (@hotcopypodcast) or our Facebook page!

JUMPCHART PROMO

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Anyone who signs up for Jumpchart using THIS LINK will receive 50% off their subscription for life. The promo will run through the end of August 2017.

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